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Articles & work — 7

project

Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos

project

COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

article

The Anti-Logo Movement: Why Startups Are Betting on Typography Over Marks

…merchandise) a standalone mark remains structurally necessary. Consumer goods, apparel, food and beverage, physical retail: these are domains where a symbol does work that typography cannot. You…

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

…deployments (Just Eat Takeaway with Notpla sachets), beauty sample-pack applications, niche beverage category trials. Mushroom mycelium What it is: The vegetative root structure of fungi…

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

…direction over the next 24–36 months. What's happening in adjacent categories Food and beverage is being pushed by the same regulatory pressures. Oatly's cream-substrate cartons were…

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…palette of black and teal that looks like it belongs on a concert poster rather than a beverage shelf. The packaging design, created with artist J.R. Goldberg, is deliberately confrontational…

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

Pick up a carton of Oatly Barista Edition and turn it around. Where every other beverage brand places a nutrition label, a barcode, and as little else as legally permitted, Oatly…

Studios — 5

Erewhon

Tropicana

Orange juice brand. Subject of a famous $35M rebrand lesson.

I AM ITALIANO

Premium chocolate by Sabadì. Packaging that doubles as collectible postcards of Italian cultural icons.

Orthofer

Family-owned Austrian pumpkin seed oil producer. Flexible pumpkin-as-mark identity.

Oatly

Swedish oat-milk brand. Hand-drawn, typographically chaotic packaging. Jens Müller's school.