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Articles & work — 15

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Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

…curious, agile and nature-led spirit. Expressive typography, bold colour and a layered label system, drawing on stamps and seals, give the brand a distinctive and lively presence. The…

project

Luscous Spirits Gin: Yaroslav Shkriblyak's Illustrated Packaging

A Lisbon type foundry with wooden letterpress drawers of metal type, a print shop wall of display-typography posters, soft southern European afternoon light

article

Lisbon's Design Renaissance Runs on Typography

A Mexico City design studio interior with exposed brick walls, contemporary art, vintage modernist furniture and tall windows with high-altitude light

article

Mexico City Becomes a Design Capital: Slowly, Then All at Once

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What We Loved This Month: April 2026's Best in Brand Design

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

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The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

A host preparing a bed inside an Airbnb stay

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Airbnb's Bélo, a Decade Later: The Case for Brand Durability

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

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Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

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Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

article

The Anti-Logo Movement: Why Startups Are Betting on Typography Over Marks

…and nothing else. Linear, the project management tool that has become the default for design-literate engineering teams, presents a wordmark of geometric purity: no icon required.…

Quiosco callejero Dinamo Specimen 2 abierto en una plaza

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Studio Spotlight: Dinamo Type Foundry and the Typography of Now

…That's partly the point. ABC Favorit appears on screens belonging to some of the most design-literate brands of the past decade: technology companies, cultural institutions, fashion…

ranking

5 Brand Guidelines That Are Actually Worth Reading

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Rebrand Before & After: 15 Identity Refreshes Analyzed

…because the product language and the brand language were redrawn simultaneously. 7. Figma: A Design Tool Builds Its Own Brand Language Verdict: The SaaS brand-system archetype. Figma's identity…

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25 Brand Guidelines Examples Worth Studying in 2026

…produced without the original team in the room. Steal the structural moves: token-first design systems, parametric color, optical-sized typography, explicit governance, decision documentation…

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

article

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

…licensing invoice, thirty-two points of friction every time a new team member set up their design environment. The brand guidelines ran to several pages just to document which file to use…