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Articles & work — 16

…with interesting taste. Lippincott is none of these things. It is a strategy-and-design consultancy owned by Oliver Wyman, which is owned by Marsh & McLennan Companies, a global professional…

…feelings and build good connections; registration at the hospital takes people through consultation, diagnosis and medicine back to a healthy life. Like the members of the Taiwan Cultural…

…relationships are achievable. Studios that establish these relationships early will have consultation-stage input on material specifications that will define category standards for the rest…

…2026's Best in Brand Design April was a month of contrasts in brand design. A legacy consultancy reminded the industry that corporate identity isn't a dirty word. A city showed that…

…will produce better work. An agency that nods through everything you say is selling, not consulting. The agency has its own opinions, and defends them. A strong creative director has editorial…

…corporate exercise. That premise shapes everything Collins does. Where most brand consultancies begin with competitive audits and positioning matrices, Collins starts with a question…

…Sascha Lobe, Jody Hudson-Powell, and Yuri Suzuki, the studio has evolved from an identity consultancy rooted in print craft into something more plural: a practice where generative systems…

…This toolkit provides a structural framework for building brand guidelines that clients consult, not just admire. The Adoption Problem Brand guidelines fail for predictable reasons…

…adjustments for specific letter pairs. When you type "AV" in any design tool, the software consults that table and tightens the pair automatically. This is metrics kerning, and at body text…

…ratings. Brand tracking. We do not have access to proprietary YouGov BrandIndex or Morning Consult data in this piece; the qualitative read from published secondary sources is that brand…

…is the design methodology it represents. Copenhagen didn't commission a park and then consult the community as an afterthought. The community's material culture became the literal content…

…the brand's most effective sales technique, and it involves no selling whatsoever. A consultant invites you to try a product by washing your hands at the store's basin. The experience…

Studios — 1

Pentagram

The world's largest independent design consultancy.