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Sahra Development: FAST Studio's Identity for a Desert Real Estate Company

…where people can live, connect, and enjoy a unique balance between nature, comfort, and modern lifestyle. Scope of Work → Visual Direction & Project management → Agency: Fast Studio…

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LUE: Anastasiia S.'s Packaging for a Collagen Supplement Made to Sit on the Vanity

…supplement and more like a beauty essential. Direction The design leans into a minimal, modern aesthetic — clean whites, muted tones, and bold typography. The name LUE takes center stage…

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Bicentra Biotech: A Brand Identity for Precision Autoimmune Medicine

…s core values of precision, trust, scientific rigor, and calm confidence—while feeling modern, human, and built for clinical impact. PROJECT OVERVIEW: Bicentra Biotech is advancing…

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Flux Coffee: Artsby Emde's Bean-Mascot Identity for a Conceptual Café

…designed to feel nostalgic yet fresh, bringing the comfort of a familiar café in a playful, modern way. BRANDING 2026 INSTAGRAM : @ARTSBYEMDEE

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PEREGRIN: Olesia Stupiak's Falcon-Led Identity for a Ski Equipment Brand

…style to convey naturalness, craftsmanship, and a sense of brand heritage. Combined with modern typography, the identity creates a balance between classic aesthetics and technological…

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Paragon Architecture: Numinous Agency's Brand Identity for an Architecture Firm

…identity that truly reflects PAC's vision and expertise. The new identity features a sleek, modern logo, a sophisticated color palette, and contemporary typography. The branding elements…

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OriginBiotics: Owlsome Studio's Branding and Packaging for a Probiotic Supplement

…iconography that communicates real benefits without the noise. The layout is clinical but soft, modern but restrained — designed to feel reliable on a shelf or in a scroll. Everything is built…

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Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

…stamps and seals, give the brand a distinctive and lively presence. The line “Taste of Modern Sherbet” captures Sorbe’s approach simply: a familiar drink, reintroduced for today. Across…

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Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

…By reimagining them into a proprietary design element, Mikro crafted a logo that is both modern and ownable. The soft, rounded edges defy the rigid, antiseptic look of competitors, making…

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ASTER: Bashynska Design's Brand, Packaging and Website for a Furniture House

…luxury furniture house. ASTER is a furniture and home décor brand created to explore what a modern luxury furniture house could feel like beyond aesthetics alone. The goal of this project…

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The Tropicana Rebrand: A $35M Lesson in Brand Equity

…incrementally over decades, each iteration modest enough to preserve recognition while quietly modernising the production values. The straw-in-orange motif, in particular, had achieved something…

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Formadora: Naming and Identity for a Family Wellness Studio in Moscow

FORMADORA is a modern family-oriented wellness studio designed to transform self-care into a joyful, sustainable…

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Studio Spotlight: Collins: The Agency That Makes Brands Feel Like Movements

…built it. Collins' solution demonstrated their signature approach. Rather than simply modernising the logo or refreshing the colour palette, they built an identity system rooted in the…

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Premium Automotivo: Kalleb Garcia's Brand Identity for an Auto Repair Shop in Brazil

…condition, worry-free. The tradition and expertise built over the years come together with a modern approach, reflecting the essence of an auto repair shop: a timeless craft that evolves…

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Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

…characters play a pivotal role in the exhibition’s visuals, providing the brand with a modern, healing, and highly recognizable professional aesthetic through their three-dimensional…

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The Anti-Logo Movement: Why Startups Are Betting on Typography Over Marks

…geometric purity: no icon required. Vercel, the deployment platform behind much of the modern web, leads with typographic confidence. Arc, the browser that briefly made everyone reconsider…

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Studio Spotlight: Dinamo Type Foundry and the Typography of Now

…ABC Whyte shows up in editorial layouts and app interfaces where the brief was clearly "modern but not cold, distinctive but not loud." These are typefaces that do their work by refusing…

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What We Loved This Month: April 2026's Best in Brand Design

…fermentation brand whose packaging integrates traditional Joseon-era color palettes with modern structural design shows a fluency in both cultural specificity and international design…

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25 Brand Guidelines Examples Worth Studying in 2026

…product doesn't catch up in time. 24. Air France Distinguishing move: Typographic modernization inside a protected color and mark system. Steal: the surgical approach, change the treatment…

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Rebrand Before & After: 15 Identity Refreshes Analyzed

…seahorse). The failures either kept the wrong anchor or killed the right one. Distance, not modernity. The strongest entries read as distant from the old brand rather than modern. Modernity…

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7 Typefaces That Defined Brand Identity in the 2020s

…The typeface became shorthand for a particular brand posture: serious but not corporate, modern but not trendy. Its multiple widths, from compressed to extended, gave brand teams unusual…

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Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

…uncomfortably between editorial and political-cartoon. Study the magazine's refusal to modernize the body column. 3. The Gentlewoman Penny Martin's editorial direction is the reference…

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The Typography of Luxury: Why Serifs Still Rule High Fashion

…nineteenth-century letterpress shop. The luxury world, it seemed, had read the brief on modern brand identity, and politely declined. This is not nostalgia. Or rather, it is not only…

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The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

…manager" once described a mid-level marketing function. At Procter & Gamble, where the modern brand management system was formalised in the 1930s, the brand manager was responsible…

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Jaguar's Identity Reset: Bold Reinvention or Brand Erosion?

…pink. Deep yellow. Electric blue. The palette was described internally as "exuberant modernism," and it drew directly from contemporary art and fashion rather than automotive convention…