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Airbnb's Bélo, a Decade Later: The Case for Brand Durability

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…

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Think Agency: ONY Rebrands a Dubai Agency's Evolution with a "Digital Liquid" System

…signature green: the brand color Think was already known for, but evolved into a fluid, motion-first element rather than a static swatch. Secondary typography is a tight sans that reads…

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Air France's Identity Reset: Heritage Without Nostalgia

…have that much equity in archival work, a rebrand is an exercise in archaeology as much as design. What the New Work Got Right The refresh - by the in-house team with external collaboration…

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ORSYN: Sohan Chakraborty's Identity for a Data Intelligence Brand

…another analytics platform or AI-first solution. Instead, it operates as a system architect, designin the conditions under which fragmented data evolves into decision-ready intelligence.…

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True Keys: Pao Bassol's Illustrations and GIFs for a Real Estate Brand

…the right place for what comes next. A collection of illustrations and animated moments designed to bring that sense of guidance, movement, and human connection to life. Initial explorations…

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Wellness Brands Are Becoming Architecture Firms

…square-metre wellness facility that is not a spa floor. It is a circulation system: spaces designed so the body moves between heat, cold, silence, and motion without conscious decision-making…

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Luxury Brands Are Firing Their Agencies

…that handle everything from campaign concepting to social content to retail experience design. Bottega Veneta was the canary in the coal mine. When Daniel Lee took creative direction…

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Six Senses London Brand Identity: Wellness Meets the City

…something other than geography. Six Senses London does this through architecture. AvroKO designed interiors that reference the building's 1911 origins while creating what the brand calls…

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Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

…from concept to distribution, early concepts extrude into the physical product, showcasing design, production, and the deployment of Bloq.it’s systems. Our client's signature orange was…

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Linear's Brand System: Speed as a Visual Language

…disciplined. Color has meaning: the violet accent signals an action or a status change, not a design flourish. The consequence is that the product's UI and the marketing website feel like…

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The Vercel Aesthetic: Why Every Dev Tool Looks Like This Now

…Aggressive whitespace. A hero video that's mostly a dashboard screen capture with subtle motion. A pricing table with bold numbers and parsimonious copy. This visual language has a name…

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Purpose Talent: Studio Morfar's Jazz-Inspired Rebrand for a New York Consultancy

…individuality, the new identity embraces joyful expression, abstract rhythm and soulful design. Playful typography, expressive illustrations, and joyful Doo-da’s create a world that…

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Studio Spotlight: Dinamo Type Foundry and the Typography of Now

…That's partly the point. ABC Favorit appears on screens belonging to some of the most design-literate brands of the past decade: technology companies, cultural institutions, fashion…