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Ants Coffee: Tuman Studio's Self-Organizing Identity for a Brooklyn Café

…borrowed from Greenpoint. Tuman Studio ® Tuman Team Creative Director → Ira Kosheleva Art Director → Artem Strizhkov General Producer → Konstantin Tolstikov Art Director → Artem…

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I AM ITALIANO: Happycentro Turns Chocolate Packaging into Collectible Postcards

…bar's wrapper doubles as a collectible postcard, organized around Italian cultural themes. Art, destinations, and iconic symbols of Italian identity each get their own series. The wrapper…

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COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

…balanced personality with clarity, creating a system that could perform equally well across digital storefronts, retail imagery, and physical packaging. PERFECTLY FORMED, DISTINCTLY COLE…

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The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

…Jonathan Anderson, every store is a gallery of material culture. Ceramic walls by a Japanese artisan. Woven leather panels that reference the brand's craft heritage. Furniture by designers…

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The Tropicana Rebrand: A $35M Lesson in Brand Equity

…invisible economics of visual familiarity, and a reminder that what consumers cannot articulate about why they buy something is often the most powerful force keeping them buying it…

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Logitech MX Master 4: A 3D Motion Film Built Around the Human Hand

…and how it's framed. Hard contrast, deep negative space, the form defined by the light. Art Direction A lot of time went into testing scenes, angles and lighting setups before locking…

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Premium Automotivo: Kalleb Garcia's Brand Identity for an Auto Repair Shop in Brazil

…communicates the reliability and mastery that define Premium Automotivo. YEAR / 2026 Brand, Art Direction & Design: Kalleb Garcia Strategy: Kalleb Garcia. Contact: kallebgarcia@gmail…

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Ecologic Brands: Toormix's Identity for Jabil's Sustainable Packaging Venture

…Innovation is not only formal, it is structural and systemic. The brand development articulates a color palette, typographic system and visual elements that reinforce the business model…

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Heritage Brands Racing Into Hotels: Who Wins, Who Loses

…entering a story that started in 1883 on a railway platform. Every physical detail, from the Art Deco interiors to the hand-finished materials, serves that mythology. Cheval Blanc operates…

article

How Apple's San Francisco Built the Modern OS Visual Standard

…visually different fonts, both under the same name. This was unusual at the time. Most digital typefaces were drawn once and scaled mathematically. Optical-size families existed in print…

ranking

5 Brand Guidelines That Are Actually Worth Reading

…handoff meeting, and never returns. The document lives in a shared drive, accumulating digital dust, while the marketing team guesses at hex codes and the junior designer scales the…

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Oatly: The Brand That Weaponized Packaging as Editorial

…during a meeting. Again, this impression is constructed. The illustrations are carefully art-directed to sit at precisely the right point on the spectrum between amateur and professional…

guide

Designer's Toolkit #2: Optical Kerning for Display Type

…optically kerning display type by hand. Why Auto-Kerning Fails at Large Sizes Every digital typeface ships with a kern table: a set of predefined spacing adjustments for specific…

ranking

7 Typefaces That Defined Brand Identity in the 2020s

…drew from the tradition of American gothic typefaces while refining them for contemporary digital use. Coinbase made GT America central to its identity overhaul, pairing it with bold colour…

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The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

…a design specialty but as a branch of brand identity. Every decision described in this article (material, weight, sequence, sound, color) is an identity decision. Packaging is where…

article

Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

…replaced by a custom sans-serif that was cleaner, more versatile, and more scalable across digital contexts. Cooper survived as a display typeface for headlines and campaign material, but…

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Studio Spotlight: Lippincott: Corporate Identity at Scale

…the identity system must function across product lines, regions, retail environments, digital interfaces, and corporate communications. The strategic framework (what the brand means…

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Brand of the Month: Aesop: How Restraint Became a Brand Signature

…and raw plaster, the materials left deliberately unfinished in a way that reads as both artisanal and industrial. In the Marais district of Paris, the store is set within a former electrical…

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Motion Identity Design Is Having a Moment: How Kinetic Brands Are Replacing Static Logos

…most brands now happens on a screen, and screens move. Social video, app loading states, digital out-of-home, streaming intros, even the micro-animations inside a checkout flow: these…