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Articles & work — 11

project

Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

project

Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

Pet food packaging with illustrated character mascot on a kitchen counter, soft morning light, ceramic pet bowl in soft focus

project

Reggie: Atla Branding Agency Gives Pet Food a Character

article

Erewhon: How a Grocery Store Became a Status Symbol

Tarjeta de Orthofer sobre un lecho de semillas de calabaza

project

Orthofer: Lukas Diemling's Flexible Pumpkin Identity for an Austrian Oil Producer

…the pumpkin's silhouette as a mark that can be scaled, cropped, and reoriented across packaging, labels, and secondary materials, a modular asset rather than a fixed lockup. The color…

Top-down flat-lay of designer desk with numbered evaluation cards, brass magnifying glass, and architectural plan on cream paper

guide

How to Choose a Branding Agency: A Founder's Checklist

…digital-native work Dinamo: type-led identity work Happycentro: illustration-first packaging and identity Atla Branding Agency: Austin/Mexico City, hospitality and consumer-goods…

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…brand-in-a-box services, companies that offered logo, colour palette, typography, and packaging design as a bundled product, often driven by questionnaires and AI-assisted generation…

ranking

25 Brand Guidelines Examples Worth Studying in 2026

…brand weight than a wordmark, and investing accordingly. 19. Oatly Distinguishing move: Packaging-as-editorial. Hand-drawn marks, dense first-person copy, cream background. Steal: the…