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Airbnb's Bélo, a Decade Later: The Case for Brand Durability

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…

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ORSYN: Sohan Chakraborty's Identity for a Data Intelligence Brand

…another analytics platform or AI-first solution. Instead, it operates as a system architect, designin the conditions under which fragmented data evolves into decision-ready intelligence.…

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Sorbet d'Amour: Tuman Studio's Packaging for a French Glacier Founded in 1935

…expressive, shelf-confident, without losing the soul of what the brand has always been. We designed the graphic language for a new product line: flavor-specific color worlds built from abstract…

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Perfecto: Solung Studio's Identity for an Aesthetic Dentistry Clinic

…together to enhance beauty in a natural, safe, and personalized way. Every detail was designed to convey trust, exclusivity, and excellence, creating a genuine connection between each…

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Premium Automotivo: Kalleb Garcia's Brand Identity for an Auto Repair Shop in Brazil

…reliability and mastery that define Premium Automotivo. YEAR / 2026 Brand, Art Direction & Design: Kalleb Garcia Strategy: Kalleb Garcia. Contact: kallebgarcia@gmail.com The graphic…

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LUE: Anastasiia S.'s Packaging for a Collagen Supplement Made to Sit on the Vanity

…packaging that feels less like a supplement and more like a beauty essential. Direction The design leans into a minimal, modern aesthetic — clean whites, muted tones, and bold typography…

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Orikum Marina: Comence's Identity for a Mediterranean Resort in Albania

…and at the same time the facades differ from each other in exterior details. The book design and art direction for the Orikum Marina project continue the idea of the architectural…

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umi: Ekaterina Zakharova's Identity for a Japanese Women's Clothing Brand

…pieces where the focus is placed not on color or trends but on form and quality. The brand designs garments with close attention to texture and fabric combining a restrained aesthetic with…

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PEREGRIN: Olesia Stupiak's Falcon-Led Identity for a Ski Equipment Brand

…its equipment — as a tool for confident movement and control on the slope. The logo is designed in an engraving style to convey naturalness, craftsmanship, and a sense of brand heritage…

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FAWE: Serena Studio's Packaging and Identity for a Cosmetics Brand

…and a visual system able to adapt to every format without losing coherence. All of it designed to convey the FAWE attitude: confidence, authenticity and a light of one's own. A brand…

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Flux Coffee: Artsby Emde's Bean-Mascot Identity for a Conceptual Café

…touch with a homey, approachable atmosphere. The colors, typography, and illustrations are designed to feel nostalgic yet fresh, bringing the comfort of a familiar café in a playful, modern…