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Articles & work — 21

project

True Keys: Pao Bassol's Illustrations and GIFs for a Real Estate Brand

article

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

…are changing a single property on a container, and an entire interface re-themes itself. Real-World Application: A Two-Brand Product Suite Consider a practical scenario. You are the…

A Lisbon type foundry with wooden letterpress drawers of metal type, a print shop wall of display-typography posters, soft southern European afternoon light

article

Lisbon's Design Renaissance Runs on Typography

Hello Boss® Shanghai conference — Dmitri Semenov

project

Hello Boss: Dmitri Semenov's Port-Inspired Identity for a Shanghai Business Conference

…professional event for experienced entrepreneurs doing business with China, focused on practical, real-world solutions in logistics, finance, and manufacturing. design concept /…

Seven specimen typefaces displayed as large letterforms on a neutral studio backdrop, arranged as an editorial design exhibit

ranking

7 Typefaces That Defined Brand Identity in the 2020s

If you want to understand what a decade valued, skip the mission statements and look at the typefaces. The fonts a company licenses tell you more about its ambitions…

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

…tubes of skincare) became the standard in the 1990s and 2000s because they solved three real problems at once: barrier performance (oxygen, moisture), printability, and shelf visibility…

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

…the category; designers learned to work around it. The last two years have changed the reality underneath the claim. A new generation of bio-materials: actually organic in origin, actually…

A Copenhagen street scene with colorful townhouses, minimalist signage, a designer bike, and a Scandinavian storefront under soft overcast Nordic light

article

How Copenhagen Became the World's Most Design-Literate City

…public service. The school's physical campus in the Holmen naval base area is itself a statement: repurposed industrial architecture that embodies the Danish principle that good design…

article

The Minimum Viable Brand Is Dying, and Good

…the cheapest identity that won't actively hurt, use it to test the product, and invest in real brand work only after product-market fit. This logic produced a generation of SaaS startups…

Retratos del equipo de COLLINS entre bloques de color del sistema del estudio

project

Studio Spotlight: Collins: The Agency That Makes Brands Feel Like Movements

…2008. The studio's name (just "Collins," no ampersand, no partner suffix) was itself a statement of intent. This wasn't going to be a collective of equal voices or a holding-company subsidiary…

A clean notebook with a small hand-drawn butterfly sketch in ink blue and a fountain pen alongside, on a pale linen surface with soft natural window light

project

Bluesky's Identity: The Antidote to Platform Aesthetics

…is minimal: the ink blue, white, a neutral gray, and a single bright accent for action states. This is all stylistic choice that reads as restraint by comparison to every other consumer…

A Mexico City design studio interior with exposed brick walls, contemporary art, vintage modernist furniture and tall windows with high-altitude light

article

Mexico City Becomes a Design Capital: Slowly, Then All at Once

…quality, has matured to the point that studios no longer outsource production to the United States for premium work. Editorial and criticism: Publications like Gato Negro Ediciones, Nexos…

Sala de trabajo de Pentagram con disenadores en sus escritorios

project

Studio Spotlight: Pentagram's New Guard

…strategic decisions about what Pentagram wants to be. Every new name on the letterhead is a statement of direction. And the recent appointments tell a clear story. Partners like Yuri Suzuki…

article

The Anti-Logo Movement: Why Startups Are Betting on Typography Over Marks

…typeface to contain an entire spectrum of weights, widths, and optical sizes, transformable in real time through code. A wordmark built on a variable font is not a single artifact but a system…

ranking

25 Brand Guidelines Examples Worth Studying in 2026

…move: Values-led identity system. The visual language is consistent with the company's stated environmental positioning to a degree that costs them sales (anti-consumption campaigns…

Jaguar Type 00 concept in French Ultramarine seen from the rear three quarter

article

Jaguar's Identity Reset: Bold Reinvention or Brand Erosion?

…happened. By 2024, Jaguar was a luxury brand in name and heritage, but not in commercial reality. Sales had been declining for years. The XE and XF saloons had been discontinued. The F…

guide

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

…a client's machine, email clients with limited font support). Type in context: Show 2-3 real examples (social post, email header, presentation slide) with type specifications annotated…

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

ranking

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

…reads closer to a zine than a consumer publication despite the premium production. 13. Real Review London architecture and design magazine with unusually aggressive typographic decisions…

Close-up of serif letterforms from a luxury fashion logotype, showing fine hairline strokes and high-contrast type detailing

article

The Typography of Luxury: Why Serifs Still Rule High Fashion

…gravitational pull of trends. When a fashion house selects a serif in 2026, it is making a statement not just about aesthetics but about time, authority, and the deliberate refusal to be…

article

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

…between the two without losing the nuance of either. The tension between these roles is real and sometimes productive. A CMO may resist a CBO's authority over brand messaging that the…

project

How Stripe Built a Design Empire Beyond Payments

…approachable, slightly geometric quality that has become synonymous with the brand. But the real typographic ambition lives in the broader system. Stripe's web properties have cycled through…