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Articles & work — 30 of 37

…consistent thesis: identity systems should generate emotional resonance at scale. Where many agencies retreat to safe geometric wordmarks and muted palettes, Collins consistently swings for…

…comfort, and modern lifestyle. Scope of Work → Visual Direction & Project management → Agency: Fast Studio → Agency Director: Hussein Youssif In Collaboration with: Agency: NinetyThree…

The Most Overused Term in Branding Open any branding agency's case study and you'll find the phrase 'brand world' within the first three sentences…

…create a world that’s a little offbeat, entirely unique, and all about finding your groove. Agency — Studio Morfar MD & Project Manager — Sabina Karlson Creative Director & Designer —…

…symbol of itself. Morph says the brand is alive, not just animated. Where to study: Think Agency's "digital liquid" system, where the entire brand is a morph-first argument about the agency…

…diagrammatic simplicity. It's the visual vocabulary of a researcher's whiteboard, not a marketing agency's moodboard. The consequence is a brand that signals caution without saying the word.…

…It mirrors how we approach every commission: curious first, certain later. Credits: Agency: SBE Creative Group | KWIBA Agency Scope of Work: Naming, Brand Positioning, Verbal…

…millions of purchase occasions, was neurologically embedded. And no one at PepsiCo, or at the agency they hired, appears to have fully understood the value of that. The Arnell Proposition…

…launched, no one was asking for quiet luxury. It was all about influencers and Instagram. Agencies were asking for prints, logos and colors. But we were sure there were enough women around…

…Schoolcraft brought creative work in-house, dismantling the company's relationship with external agencies and building an internal team that could write, design, and produce every touchpoint.…

…Get Commissioned If person-named brands are structurally stronger, why does the naming agency industry consistently produce invented-word names? Three reasons, all of them understandable…

…The inaugural jury is being invited privately this month. Designers, creative directors, agency founders, brand leaders, and independent brand strategists can nominate work directly through…

…define the visual language of fintech than any design manifesto, conference talk, or brand agency portfolio piece. It's the color of Stripe's website, its documentation, its press materials…

…The Studio That Invented Corporate Identity Our latest Studio Spotlight profiled the agency that literally coined the term "corporate identity" in 1943. Lippincott isn't the kind…

…Reading Brand guidelines are the most expensive design deliverable that nobody reads. An agency spends weeks, sometimes months, crafting a meticulous system of rules, examples, and specifications…

…Readers of the before-and-after can see the studio's methodology on the page. 15. Think Agency: Digital Liquid Verdict: Right motion, right reason. Dubai's Think Agency rebranded around…

Studios — 1

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Think Agency

Digital agency evolved from mobile-first to full-scale digital player. Dubai, UAE.