TL;DR — Key takeaways
- WeLoveDaily is launching the WLD 50 — an annual ranking of the fifty most culturally significant brand identities of the year, built to become the D&AD-of-brand-identity.
- The scoring rubric is public: design craft, strategic fit, cultural relevance, originality, system integrity (10 points each, 50 total). Eighty percent jury-weighted, twenty percent public vote.
- Nominations open June 1, close August 31. Shortlist announced October 20. The inaugural WLD 50 list publishes December 1.
- The inaugural jury is being invited privately this month. Designers, creative directors, agency founders, brand leaders, and independent brand strategists can nominate work directly through the submission form opening June 1.
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Every brand-identity industry has its annual referendum. Architecture has the Pritzker. Industrial design has IDEA. Fashion has the CFDA. Brand identity — despite being one of the largest, most commercially consequential, and culturally visible creative disciplines — has no equivalent. D&AD gets partway. Cannes Lions treats brand identity as a subset of marketing. The major design-press year-end lists are editorial curation at magazine scale, not industry consensus.
Starting this year, the WLD 50 is our attempt to fill the gap.
