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Articles & work — 10

project

Premium Automotivo: Kalleb Garcia's Brand Identity for an Auto Repair Shop in Brazil

A Volvo EX90 parked in a pale minimal architectural setting

article

The Quiet Satisfactory Rebrand: How Volvo Built the Most Trusted Visual Identity in Automotive

ranking

5 Brand Guidelines That Are Actually Worth Reading

ranking

Rebrand Before & After: 15 Identity Refreshes Analyzed

…near-flat wordmark and a tightly restrained Scandinavian color system. The category (automotive) punished most parallel attempts; Volvo's worked because the product language and the…

article

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

…will look like when it arrives. The stakes Jaguar Land Rover's public filings and automotive-industry reporting (Automotive News, Reuters) through 2023 and 2024 painted a consistent…

A developer workspace at night with a monitor showing a monochrome dashboard, a mechanical keyboard, a small plant, warm desk-lamp pooling light over black surfaces

article

The Vercel Aesthetic: Why Every Dev Tool Looks Like This Now

article

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

…required to open (and the resulting click volume). Luxury brands test closure sounds the way automotive brands test door-closing sounds, because the sound communicates build quality before…

Jaguar Type 00 concept in French Ultramarine seen from the rear three quarter

article

Jaguar's Identity Reset: Bold Reinvention or Brand Erosion?

…everything down and started again. The leaping cat (one of the most recognised marks in automotive history, an emblem that had adorned bonnets from the E-Type to the XJ) was retired from…

Raylo packaging boxes in soft pink carrying the two-colour switch pattern in pop blue

project

The square Raylo removes from its R comes back as a full stop

Studios — 2

Jaguar

British luxury automaker. 2024 identity reset was controversial.

Volvo

Swedish automaker. Scandinavian minimalist identity. Thor's Hammer headlights.