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Articles & work — 9

project

Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos

project

COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

project

Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

…captures Sorbe’s approach simply: a familiar drink, reintroduced for today. Across the packaging, the Gourmet and Naturals ranges share a clear visual language while keeping their own…

Pet food packaging with illustrated character mascot on a kitchen counter, soft morning light, ceramic pet bowl in soft focus

project

Reggie: Atla Branding Agency Gives Pet Food a Character

ranking

25 Brand Guidelines Examples Worth Studying in 2026

…brand weight than a wordmark, and investing accordingly. 19. Oatly Distinguishing move: Packaging-as-editorial. Hand-drawn marks, dense first-person copy, cream background. Steal: the…

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…brand-in-a-box services, companies that offered logo, colour palette, typography, and packaging design as a bundled product, often driven by questionnaires and AI-assisted generation…

article

The Anti-Logo Movement: Why Startups Are Betting on Typography Over Marks

…where the brand must function at small scales (app icons, social media avatars, physical packaging, embroidered merchandise) a standalone mark remains structurally necessary. Consumer goods…

Studios — 2

I AM ITALIANO

Premium chocolate by Sabadì. Packaging that doubles as collectible postcards of Italian cultural icons.

Oatly

Swedish oat-milk brand. Hand-drawn, typographically chaotic packaging. Jens Müller's school.