Search

article

"Brand System" vs "Brand Identity": The Distinction That Costs Millions

A client briefing document crosses a studio's desk. The scope line reads: "We need a new brand identity." The studio accepts the project…

ranking

Rebrand Before & After: 15 Identity Refreshes Analyzed

…readable: users feel the difference before they articulate it. 14. The Branding People: A Studio Redefines Itself on Systems Verdict: Proof-of-thinking rebrand. The Mexico City studio…

article

How Tokyo's Train Stations Became a Masterclass in Wayfinding Design

…the Akita Shinkansen, and numerous JR East commuter trains bear GK's influence, and the studio's thinking about passenger experience extended naturally into the informational environment…