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Saint Centa — Ahmet Yasin

Saint Centa: Valphus Studio's Identity for an Equine Rehabilitation Centre

Branding for a centre where injured thoroughbreds are looked after in body and in temperament, by Ahmet Yasin of Valphus Studio.

Saint Centa

Saint Centa was founded for the side of horse care that most private stables never reach. It is a centre where thoroughbreds are looked after in body and in temperament. Horses that have been hurt, whether physically or in ways no scan will ever show, find the time and expertise here to come back to themselves. Our team reads a horse before treating her. The vet, the farrier, the physiotherapist and the grooms all work from the same understanding of each animal, so no horse is handed from one specialist to the next like a list of problems.

It is also a place people keep coming back to. Members meet at the rail during morning work, linger after coming to see a horse, and gather for the auctions the club holds within its own circle. When a horse changes hands here, everyone in the room knows her story. Her value is judged by people who have watched her move for months, and the sale itself is just one more event in the life of the community.

The horses have a social life of their own. Horses are herd animals, and one kept alone, however comfortably, goes without something no amount of care can replace. At Saint Centa they are turned out together and get to know each other the way horses always have.

No one becomes a member by filling in a form. Members come through referral, and owner and horse are both accepted into the club once we have come to know them. That keeps the community small enough for trust to hold, and the standard of care where the horses need it to be.

At the heart of the identity is a centaur. Equestrian brands tend to reach for tack: a bit, a stirrup, a crest with a rider sitting on top. Every one of those is a picture of a person steering an animal. A centaur has no reins to hold. His human half thinks, his horse half runs, and he goes nowhere unless the two agree. That is the relationship our members have with their horses. It is also why the mark gives man and horse a single body, where you can't say where one ends and the other begins.​​​​​​​

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Originally published on Behance by Ahmet Yasin. View the original project.

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