Tons of Cheese is a branding project for an Italian restaurant concept where cheese is the absolute protagonist.
The identity is deliberately tactile and restrained. Stainless steel surfaces, grease-proof paper, high-contrast flash photography, and typography inspired by the dairy universe create a physical and unapologetic aesthetic. Nothing is decorative, nothing is accidental.
This project explores how artificial intelligence can be used not as a visual shortcut, but as a production tool guided by rigorous art direction. Same light, same materials, same gestures. Over and over again in every prompt.
Design & AI Art Direction by Sara Bautista.
Fonts: Serrif by @xyz_displaay (slightly modified to resemble the texture of Parmesan cheese) & Bitcount by Google Fonts.
Sara Bautista Studio
sarabautista.com
