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Articles & work — 12

project

FAWE: Serena Studio's Packaging and Identity for a Cosmetics Brand

minnao : Packaging Visual System Design — OUT OF OFFICE

project

minnao: Out of Office's Scent Trail Packaging System from Taiwan

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EPHEM: Didi Brand Atelier's Identity for a Minimalist Skincare Brand

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RESER: A Visual Identity Built on Subtraction for a Skin-Balance Skincare Brand

Sundae body mist bottles in jellybean forms with fruit suspended above them

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Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

…without crossing into novelty. The form is engineered for shelf presence, on a typical cosmetics shelf, the bottles punctuate the rectangular-bottle category's monotony. Six scent variants…

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

…blocks inside electronics boxes), wine-bottle shippers, furniture corner protectors, some cosmetic rigid containers. Where it struggles: Transparent or translucent applications. Mycelium…

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

…can work on single-substrate structures. Beauty is the hardest category. Mono-material cosmetic packaging forces the industry to rethink pumps, dispensers, and color-delivery systems…

article

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

…driven categories are the ones that have elevated brand leadership structurally, not cosmetically. And as more companies compete on experience, on cultural relevance, on the coherent…

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

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The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

…packaging is the product's immediate container: the perfume bottle, the watch case, the cosmetics compact. Here, packaging and product merge. An Aesop hand wash bottle is as much a design…

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

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Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

…strategic. Rather than attempting a dramatic visual reinvention, which would have read as cosmetic, they designed an identity system built around clarity, accessibility, and restraint.…

A Copenhagen street scene with colorful townhouses, minimalist signage, a designer bike, and a Scandinavian storefront under soft overcast Nordic light

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How Copenhagen Became the World's Most Design-Literate City

…data rather than political convenience, Copenhagen's design literacy is structural, not cosmetic. That's the lesson other cities keep missing. They visit Copenhagen, admire the bike…

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

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Oatly: The Brand That Weaponized Packaging as Editorial

…What if you wrote for them as though they were reading, not scanning? This was not a cosmetic change. It required rebuilding Oatly's entire creative operation. Schoolcraft brought…