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Hello Boss: Dmitri Semenov's Port-Inspired Identity for a Shanghai Business Conference

…for doing business with China project description / A professional event for experienced entrepreneurs doing business with China, focused on practical, real-world…

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Air France's Identity Reset: Heritage Without Nostalgia

…This Matters Beyond Airlines Every brand with significant heritage faces this brief eventually. The question is never 'how do we protect our heritage?' The question is: 'how do we…

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Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

…leader in the smart locker market. Since then the film has been used in Bloq.it's internal events, social media and more. R&D Video Client: Bloq.it Direction: Depth of Field Design…

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Maleela Rise: Pop & Pac Studio's Property Identity Balances Nostalgia and Vitality

…like every other development) or too aggressively distinctive (a logo that a resident eventually has to explain to their relatives). Maleela Rise threads both failures. The wordmark…

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Alima Studio: KWIBA's Identity for an Observation-Led Architecture Practice

…question and answer. Between concept and execution. Between what clients imagine and what we eventually deliver. This mark embodies our design philosophy: mystery precedes discovery. We don…

ranking

What We Loved This Month: April 2026's Best in Brand Design

…geometric characters that can be combined and recombined to create unique compositions for each event and venue. It's a masterclass in variable identity: a system that's different every time…

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Private Members' Club: The New Brand Extension Strategy

…with a velvet rope. A standalone membership concept with wellness programming, cultural events, co-working, and community, designed to generate recurring revenue independent of room…

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Bluesky's Identity: The Antidote to Platform Aesthetics

…walked around the platform-aesthetic consensus. The growth numbers, whether or not they eventually compound into scale, are a side effect of that refusal. The brand made the product possible…

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Six Senses London Brand Identity: Wellness Meets the City

…dressed as a club. It is a standalone membership concept (wellness programming, cultural events, co-working) designed to generate recurring revenue and repeat visits independent of room…

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Jaguar's Identity Reset: Bold Reinvention or Brand Erosion?

…evaluating the rebrand as a portfolio piece, and social media users participating in a discourse event. The actual target (affluent buyers in their 30s and 40s who are currently cross-shopping…

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The Vercel Aesthetic: Why Every Dev Tool Looks Like This Now

…The network effect of shared design teams. Every designer working in developer tools eventually worked with or for someone at Vercel, Linear, Figma, Notion, or their ecosystem. The…

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The Minimum Viable Brand Is Dying, and Good

…for the visual defaults, mark the author's reading of the period rather than documented events. No claim here should be read as sourced. Where the piece asserts that the category's…

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Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

…none in the buyer Jaguar's 2025–2028 plan required. The critical question, the one that eventually defines whether the rebrand was right or wrong, is whether the leaper and the growler…

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Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

…identity remains the defining case. Wolff Olins' brief was to create an identity for an event that needed to appeal to a global audience while expressing something specific about London…

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Notion's Identity System: When a Productivity Tool Becomes a Design Statement

…illustrations as the brand's signature before the brand had formally claimed them. When Notion eventually codified its visual identity, the illustration system was the centrepiece. The characters…

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Studio Spotlight: Dinamo Type Foundry and the Typography of Now

…versatile workhorse family, Diatype was Dinamo's answer to the question every foundry eventually faces: can you make something that works everywhere without losing the quality that makes…

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Figma's Visual Identity: How a Design Tool Built Its Own Brand Language

…brand has increasingly embraced animation and kinetic typography across its marketing and event materials. The annual Config conference, in particular, has served as a proving ground for…

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Brand of the Month Preview: Stripe: The Identity That Changed Fintech

…saturated gradients; documentation uses cooler, more restrained tones; Stripe Sessions event branding uses high-contrast, energetic combinations. The gradient system is consistent.…

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How to Choose a Branding Agency: A Founder's Checklist

…the agency's deliverable is the PDF, you will pay twice: once for the PDF, once for the eventual system someone else builds around it. See the detailed distinction in Brand System vs…

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Studio Spotlight: Collins: The Agency That Makes Brands Feel Like Movements

…methodology. The Founding Thesis Brian Collins spent nearly two decades at Ogilvy & Mather, eventually leading its brand innovation group, before founding Collins in 2008. The studio's name…

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5 Brand Guidelines That Are Actually Worth Reading

…rules, and examples grouped by use case rather than brand element. Need to create an event banner? There's a section for that. Building a co-marketing piece with a partner? Guidelines…

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Duolingo's Brand Identity: When a Mascot Becomes the Strategy

…so load-bearing within the brand's architecture that its absence was itself a marketing event. You cannot do this with a logo. You cannot do this with a colour palette. You can only…

ranking

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

…deliberately uneven paper stocks. 18. Figma Config zine Conference program for Figma's flagship event, designed each year as a collectible. The typographic system mirrors Figma's identity without…

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The Tropicana Rebrand: A $35M Lesson in Brand Equity

…never redesign your packaging." Brands must evolve, and packaging that never changes eventually becomes invisible for a different reason: it stops signalling vitality and relevance…

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The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

…extends well beyond advertising. "Wrapped" is not a marketing campaign: it is a cultural event, a product feature, a social media phenomenon, and a brand statement simultaneously. The…

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Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

…Creative Cloud ecosystem and lose everything that made it the insurgent's choice. The deal's eventual collapse under regulatory scrutiny in 2023 made the question moot, but it crystallized…

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Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

…choose their primary color to be visible on marketing materials: websites, billboards, event stages. Spotify chose a green that works inside the product, in the exact lighting conditions…

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How Stripe Built a Design Empire Beyond Payments

…structural, serving as the visual signature that unifies Stripe's marketing materials, event branding, product interfaces, and editorial content. The gradients first gained widespread…