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COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

…one. COLE'D was Palmer's first time developing a product from the ground up, involved directly in the concept, the packaging, and the content. The range launched with three SKUs: Pebble…

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The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

…Jonathan Anderson, every store is a gallery of material culture. Ceramic walls by a Japanese artisan. Woven leather panels that reference the brand's craft heritage. Furniture by designers…

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Cartier in Japan: CICATA's Brand Experience Design for High-End Clients

…experience for high-end customers in Japan. CL：Cartier Production：CICATA, Inc. Creative Direction & Art Direction：Koichiro Kitamoto

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Sahra Development: FAST Studio's Identity for a Desert Real Estate Company

…unique balance between nature, comfort, and modern lifestyle. Scope of Work → Visual Direction & Project management → Agency: Fast Studio → Agency Director: Hussein Youssif In Collaboration…

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Orikum Marina: Comence's Identity for a Mediterranean Resort in Albania

…the same time the facades differ from each other in exterior details. The book design and art direction for the Orikum Marina project continue the idea of the architectural concept like…

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Perfecto: Solung Studio's Identity for an Aesthetic Dentistry Clinic

…version. Client: Perfecto Location: João Pessoa Duration: 3 weeks Scope: Brand Strategy, Art Direction, Logo Design, Visual Identity Developed by: SolungStudio ® All rights reserved…

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Ecologic Brands: Toormix's Identity for Jabil's Sustainable Packaging Venture

…simultaneously shaping the silhouette of a container. A third reading reveals a circular arrow, directly referencing the future of sustainable packaging: material circularity, waste recovery…

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Reggie: Atla Branding Agency Gives Pet Food a Character

…owner can be seen buying. Credits Studio: Atla Branding Agency, Austin, TX Creative Direction: Daniela Barrio de Mendoza, Jose Pablo Dominguez Design: José Aceves Strategy Director…

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Hättke: Triangle Studio's Identity for a Skincare Bedding Brand

…dominant sibling. Credits Studio: Triangle Studio, Seoul Designers: Jihyeon Choi, Sujin Kim Art Direction: Kisung Jang Published: 2026-04-15 Source: Behance

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Heritage Brands Racing Into Hotels: Who Wins, Who Loses

…entering a story that started in 1883 on a railway platform. Every physical detail, from the Art Deco interiors to the hand-finished materials, serves that mythology. Cheval Blanc operates…

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Linear's Brand System: Speed as a Visual Language

…The consequence is that the product's UI and the marketing website feel like the same artifact. There's no handoff between "brand surface" and "product surface" the way there is in…

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Orthofer: Lukas Diemling's Flexible Pumpkin Identity for an Austrian Oil Producer

…styling. Why it works Specialty food category branding is easy to get wrong in one direction (generic "heritage" badges and over-stylized farmhouse typography) and equally easy to…

ranking

Rebrand Before & After: 15 Identity Refreshes Analyzed

…the convention entirely. The refusal is readable: users feel the difference before they articulate it. 14. The Branding People: A Studio Redefines Itself on Systems Verdict: Proof-of…

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Introducing the WLD 50: The Annual Ranking of Brand Identity's Most Culturally Significant Work

…December 1. The inaugural jury is being invited privately this month. Designers, creative directors, agency founders, brand leaders, and independent brand strategists can nominate work directly…

ranking

5 Brand Guidelines That Are Actually Worth Reading

…most are relatively concise, but because they practice what they preach. They're design artifacts in their own right: opinionated, usable, and genuinely helpful. 1. Spotify: The Playbook…

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Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

…Typographic restraint. Related to the mono-material conversation from our companion article, the ink range available on bio-material substrates tends to be restricted. Designers are…

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The Typography of Luxury: Why Serifs Still Rule High Fashion

…2020, a remarkable typographic convergence swept through consumer technology, media, and direct-to-consumer brands. Companies across wildly different categories abandoned their distinctive…

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Mono-Material Packaging: The New Definition of Luxury

…specification. **Loewe** represents the LVMH-segment move. Jonathan Anderson's creative direction has used single-material heritage boxes with deliberate structural simplicity as a quiet…

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25 Brand Guidelines Examples Worth Studying in 2026

…- A well-made brand guideline is one of the most useful publicly-available teaching artifacts a designer can study. The best ones read like the design team's operating memo to its…

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Studio Spotlight: Collins: The Agency That Makes Brands Feel Like Movements

…commission a geometric sans-serif, and call it a "refined evolution." Collins went the other direction entirely: more colour, more illustration, more visual personality, more risk. The bet…

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How Tokyo's Train Stations Became a Masterclass in Wayfinding Design

…chaos. And yet, within minutes, you are on the correct platform. You did not ask for directions. You did not open a map application. You followed a sequence of colored signs, each one…