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Articles & work — 21

The Architecture of Belief - Publication — Ognjen Gligorijevic

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The Architecture of Belief: Ognjen Gligorijevic's Master Thesis Publication

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Orikum Marina: Comence's Identity for a Mediterranean Resort in Albania

…reef, and at the same time the facades differ from each other in exterior details. The book design and art direction for the Orikum Marina project continue the idea of the architectural…

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5 Brand Guidelines That Are Actually Worth Reading

OriginBiotics supplement branding and packaging — Maja Regula

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OriginBiotics: Owlsome Studio's Branding and Packaging for a Probiotic Supplement

…balance. Looking for a premium brand identity for a beauty, wellness, or lifestyle brand? Book a 20-min intro call

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The Rise of the Living Brand System

…The New York Times visual system. Spotify's design system. Each of these is not a brand book - it is a grammar. A shared vocabulary that allows any designer, in any market, to produce…

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Wellness Brands Are Becoming Architecture Firms

…reasonable. The wellness offering was adjacent to the hotel. A department. Something you booked. In 2026, the most ambitious hospitality brands are not building spas. They are building…

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Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

…different conventions: type-heavy, illustration-driven, often muted in palette, optimized for bookstore shelves rather than digital grids. When audiobook covers sit alongside album art in a…

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Private Members' Club: The New Brand Extension Strategy

…co-working, and community, designed to generate recurring revenue independent of room bookings. Aman Club runs a membership program with 92% renewal rates. Members account for 60%…

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How Stripe Built a Design Empire Beyond Payments

…they appear to have been mixed by a colourist, typography set with the care of a fine-press book, and illustrations that belong in a design annual rather than on a fintech marketing page…

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Heritage Brands Racing Into Hotels: Who Wins, Who Loses

…door. It gets press coverage, secures development partners, attracts the first wave of bookings. But hospitality is operationally relentless. After the launch buzz fades, the brand has…

The colonnaded facade of Six Senses London at The Whiteley, planted and open to the street

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Six Senses London Brand Identity: Wellness Meets the City

…working) designed to generate recurring revenue and repeat visits independent of room bookings. This is the moat. Hotels sell nights. Clubs sell belonging. Layer 3: Sustainability…

A clean notebook with a small hand-drawn butterfly sketch in ink blue and a fountain pen alongside, on a pale linen surface with soft natural window light

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Bluesky's Identity: The Antidote to Platform Aesthetics

…journal. That register is not accidental. It positions Bluesky visually alongside reference books, academic networks, and open-source infrastructure, and away from the entertainment-platform…

A physical book, notebook, and pen on a pale neutral surface — researcher's desk aesthetic with soft natural window light, warm monochrome palette evoking academic restraint

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Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

…display serif with a humanist sans-serif for body, echoes Monocle or The New York Review of Books more than it does any AI or SaaS contemporary. Layouts privilege white space and line-height…

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The Rise of the Anti-Logo: Why the Best New Brands Are Betting on Systems Over Symbols

…changing. Clients increasingly expect a living system, not a PDF guidelines document. Brand books are being replaced by design tokens, Figma component libraries, and coded style systems…

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Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…culture, the name itself a nod to Jack Kerouac characters, and translated it into a clean, bookish, slightly witty visual language. The design communicated a specific worldview: that eyewear…

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Brand of the Month Preview: Stripe: The Identity That Changed Fintech

…gradients, or the typography. They're the decisions to publish. Stripe Press, the company's book publishing imprint, produces physical books on economics, infrastructure, science, and progress…

Sala de trabajo de Pentagram con disenadores en sus escritorios

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Studio Spotlight: Pentagram's New Guard

…specific weight. For decades, the studio's most celebrated work was built for physical media: book covers, architectural signage, poster campaigns, identity systems conceived primarily as…

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

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Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

…and a correspondingly adjusted design system. The variation-per-issue model is closer to book design than magazine design. Influential among indie publishers. 12. Hot & Cool Food magazine…

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Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

…not publicly disclosed. Automotive News reporting from late 2025 suggested the pre-order book was tracking to Jaguar's internal targets for the target demographic, which was always the…

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

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Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

…it was Olins' intellectual framework that gave the studio its lasting influence. His 1978 book The Corporate Personality was one of the first serious attempts to theorise brand identity…

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

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Brand of the Month: Aesop: How Restraint Became a Brand Signature

…sensibility. Stores have featured curated reading lists displayed alongside the products. Book recommendations have been printed on receipts. The brand has partnered with independent…