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Articles & work — 12

project

FAWE: Serena Studio's Packaging and Identity for a Cosmetics Brand

dr. Luman° — Packaging Design & Art Direction — KARINA LOBODA

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dr. Luman: Karina Loboda's Packaging for a Four-Step Skincare Routine

EILO | Cosmetic Packaging Design & Art Direction — Valeriia Kipcharska

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EILO: Valeriia Kipcharska's Packaging for a Milky Body Care Ritual

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Darkfin Labs: LYM Design Studio's Identity and Packaging for a Conceptual Skincare Brand

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

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Oatly: The Brand That Weaponized Packaging as Editorial

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EPHEM: Didi Brand Atelier's Identity for a Minimalist Skincare Brand

…of control, while soft accent colors guide product differentiation within the line. Packaging, layout, and communication follow a system approach — consistent, scalable, and easy to…

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos

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COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

Pet food packaging with illustrated character mascot on a kitchen counter, soft morning light, ceramic pet bowl in soft focus

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Reggie: Atla Branding Agency Gives Pet Food a Character

Sundae body mist bottles in jellybean forms with fruit suspended above them

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Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

Melbourne's Jo Cutri Studio extended the Sundae brand into body mists in 2026 with a packaging solution that turns the bottle form itself into the brand's primary asset. The system…

ranking

25 Brand Guidelines Examples Worth Studying in 2026

…brand weight than a wordmark, and investing accordingly. 19. Oatly Distinguishing move: Packaging-as-editorial. Hand-drawn marks, dense first-person copy, cream background. Steal: the…

article

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

…continues under the creative leadership that shapes everything from retail environments to packaging to keynote staging. The pattern is clear even when the titles vary. Companies that compete…