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Luxury Brands Are Firing Their Agencies

…media, pulled back from traditional agency partnerships, and built an internal content studio that produced some of the most talked-about work in fashion. The result: a brand that felt…

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Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

…transition from conceptual sketches to a functional exhibition space. Actual exhibition details photos Client ｜ Tsan Yu Yen Food Co., Ltd. Production ｜ Team CIRCORE Project Manager ｜ Lin…

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Reggie: Atla Branding Agency Gives Pet Food a Character

…surface: packaging, social assets, retail, digital. Most pet brands treat the product photograph as the hero and tack on a cute icon; Reggie inverts the hierarchy. The character is the…

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Think Agency: ONY Rebrands a Dubai Agency's Evolution with a "Digital Liquid" System

…grade; primary display moments are reserved for the liquid-form wordmark treatment. Photography is integrated with graphic elements rather than treated as a separate asset library:…

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Ecologic Brands: Toormix's Identity for Jabil's Sustainable Packaging Venture

…sustainable packaging standards from a strategic, technological and global perspective. Photos: Joval Arderiu Studio Programming: The 8 Agency & Llos Website: https://www.ecologicbrands…

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I AM ITALIANO: Happycentro Turns Chocolate Packaging into Collectible Postcards

On April 9, 2026, Happycentro Design Studio, Verona's long-running illustration-first design house, published I AM ITALIANO, a packaging…

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Notion's Identity System: When a Productivity Tool Becomes a Design Statement

…filling gaps between interface elements with a warmth that most productivity software studiously avoids. The illustrations were never intended to be the brand's defining element. But…

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Airbnb's Bélo, a Decade Later: The Case for Brand Durability

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places…

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Rebrand Before & After: 15 Identity Refreshes Analyzed

…readable: users feel the difference before they articulate it. 14. The Branding People: A Studio Redefines Itself on Systems Verdict: Proof-of-thinking rebrand. The Mexico City studio…

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Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

…it could survive scale. Collins co-founder Brian Collins has spoken publicly about the studio's philosophy on this kind of project. In discussing the Mailchimp work, he described the…

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The Typography of Luxury: Why Serifs Still Rule High Fashion

…small sizes on digital screens. They scale gracefully from favicon to billboard. They photograph well in social media thumbnails and app stores. They signal modernity, accessibility…

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25 Brand Guidelines Examples Worth Studying in 2026

…asset. Steal: the warmth (rounded corners, considered transparencies, environmental photography) that makes software feel like furniture. 8. Bluesky Distinguishing move: Deliberate…

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How Tokyo's Train Stations Became a Masterclass in Wayfinding Design

…the Akita Shinkansen, and numerous JR East commuter trains bear GK's influence, and the studio's thinking about passenger experience extended naturally into the informational environment…

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The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

…which required changes to the product experience, the host onboarding process, the photography standards, the customer service protocols, and the physical environments of Airbnb's…

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Brand of the Month: Aesop: How Restraint Became a Brand Signature

…missing. There are no promotional posters. No seasonal window displays. No backlit photographs of models with improbable skin. No fragrance clouds engineered to ambush you at the threshold…