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Articles & work — 18

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…

…your open tabs archive themselves after 24 hours unless you pin them. This is a visual-design decision as much as a product decision. It moves the browser's locus of attention from…

Walk through the Anthropic website and count the number of visual clichés you would expect from an AI company. The neural…

…disciplined. Color has meaning: the violet accent signals an action or a status change, not a design flourish. The consequence is that the product's UI and the marketing website feel like…

…Positioning & Messaging, Visual Identity, Motion Graphics, Brand Guidelines, Brand Applications, Web Design & Development Account Lead & Creative Direction: Arthur Galvão Research & Strategy…

…because the product language and the brand language were redrawn simultaneously. 7. Figma: A Design Tool Builds Its Own Brand Language Verdict: The SaaS brand-system archetype. Figma's identity…

…pitch. Systematize, or skip. --- Every brand system of consequence in 2026 is being designed with motion as a first-class consideration. Not because animation has become cheaper,…

…genuine. Mailchimp's founders, Ben Chestnut and Dan Kurzius, had built the company from a web design agency side project, and the brand's irreverent character reflected actual company…

…system at work, and it represents something genuinely novel in the history of consumer goods design. What Oatly did (beginning in earnest around 2012, when the company underwent a radical…

…visual identity: an artist's artwork, a playlist's mood photography, a podcast's cover design. The brand has to be present without competing, recognizable without overpowering, systematic…