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Articles & work — 12

project

Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

project

Luscous Spirits Gin: Yaroslav Shkriblyak's Illustrated Packaging

Sundae body mist bottles in jellybean forms with fruit suspended above them

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Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

LUE — The Collagen Ritual Packaging & Branding — Anastasiia S.

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LUE: Anastasiia S.'s Packaging for a Collagen Supplement Made to Sit on the Vanity

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

…closures. A folded-paperboard structure whose engineering is visible rather than concealed. A bottle and cap that are the same plastic for recycling reasons and therefore the same visual tone…

Aesop apothecary counter with amber bottles and minimal black-and-white labels, shot in warm natural light after the L'Oréal acquisition

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Aesop After L'Oréal: What Changed, What Didn't

…building something rare: a skincare brand that operated more like a design studio. The amber bottles. The literary references on every wall. The stores that felt like they belonged in an architecture…

ranking

25 Brand Guidelines Examples Worth Studying in 2026

…Aesop Distinguishing move: Restraint as the brand's primary asset. The apothecary amber bottles and minimal black-and-white labels have remained essentially unchanged for 35 years. Steal…

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…illustration. Nothing about it says "wellness" or "hydration" in the language that the bottled water category has established. Everything about it says "we would rather be interesting…

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

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The Tropicana Rebrand: A $35M Lesson in Brand Equity

…has been redesigned dozens of times, but the Spencerian script, the red, and the contour bottle have been treated as inviolable. Apple has evolved its packaging from colourful polycarbonate…

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

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The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

…products they contain. Primary packaging is the product's immediate container: the perfume bottle, the watch case, the cosmetics compact. Here, packaging and product merge. An Aesop hand…

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

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Oatly: The Brand That Weaponized Packaging as Editorial

…carton of oat milk can function as an editorial object, then so can a cereal box, a shampoo bottle, a bag of flour, a tin of beans. The entire supermarket is, potentially, a library. Every…

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

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Brand of the Month: Aesop: How Restraint Became a Brand Signature

…threshold. Instead, there is a room (specific, considered, quiet) in which rows of amber glass bottles sit on surfaces made from materials that belong to the building or the neighbourhood: reclaimed…