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Articles & work — 19

Run a simple audit. Pull the 50 most durable consumer brands in luxury, fashion, beauty, food, or DTC, the brands that have maintained both relevance and pricing power across multiple…

…cult while pursuing scale), Gap (trying to own mainstream while chasing fashion), Whole Foods pre-Amazon (couldn't decide between premium grocer and mass grocer), Banana Republic (too…

…compete on price, selection, or convenience. Erewhon competes on identity. You're not buying food. You're buying membership in a wellness-forward, aesthetically conscious, economically unbothered…

…merchandise) a standalone mark remains structurally necessary. Consumer goods, apparel, food and beverage, physical retail: these are domains where a symbol does work that typography…

…modular asset rather than a fixed lockup. The color palette is restrained to a premium food register: a deep forest green evoking the oil itself, a warm cream neutral, and a single…

…to book design than magazine design. Influential among indie publishers. 12. Hot & Cool Food magazine from Copenhagen that redefined what a food magazine could do typographically. Display…

…Printable, though ink ranges are narrower than on petroleum-based films. Brands to watch: Major food-service deployments (Just Eat Takeaway with Notpla sachets), beauty sample-pack applications…

…simultaneously earnest and self-aware. On another, a meditation on what it means to be a food company that talks to consumers as though they are adults. On still another, a paragraph…

…restraint direction over the next 24–36 months. What's happening in adjacent categories Food and beverage is being pushed by the same regulatory pressures. Oatly's cream-substrate cartons…

…Studio: Melbourne, product-packaging specialist Lukas Diemling: Graz (Austria), independent, food and heritage specialty These are a starting shortlist, not a recommendation: the right…

…skincare line, a luggage brand, a vitamin subscription, a toothbrush startup, and a dog food delivery service. Now squint. Remove the product photography and you are looking at the…

…benefits, the long-term strategy positioned Dailyshot as a lifestyle brand—curating music, food pairings, and moods that complement alcohol. BAT defined Dailyshot’s purpose as a brand…