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Articles & work — 16

…financially insane. Second, brand coherence: when your campaign, your store design, your packaging, and your social presence all come from different teams, inconsistency creeps in. Third…

…succeeded Slimane and the brand identity was further refined, the serif presence endured in packaging, store architecture, and editorial typography. The lesson was clear: you can strip a fashion…

…Aesop store today and you won't notice a difference. The typography is the same. The packaging hasn't changed. The store associates still talk about ingredients like sommeliers talk…

…alongside the shampoo. The earliest Aesop products were formulated for his salon clients, packaged in the amber glass bottles that remain the brand's most recognisable visual element nearly…

…consumer goods deliberately pushes toward richness, texture, and personality. Their recent packaging and identity projects have demonstrated that "distinctive" and "systematic" aren't opposites…

…full retrospective: Mailchimp's Rebrand: Two Years On The Invisible Design of Luxury Packaging Apple's three-second lid resistance. Hermès' tissue paper crinkle. Tiffany's multi-layered…

…where the brand must function at small scales (app icons, social media avatars, physical packaging, embroidered merchandise) a standalone mark remains structurally necessary. Consumer goods…

…recognized practitioners, rising independent voices, and adjacent-discipline experts (packaging, type design, editorial, and built environment are all represented). The full jury list…

…no bounce, no stretch, no sudden stops. The system is rigorous enough to ship as an npm package. It treats motion not as a creative flourish but as a design token, as fundamental as colour…