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Articles & work — 20

Uncanned Prebiotic Soda | Branding & Packaging — Confetti Design

project

Uncanned: Confetti Design's Naming, Identity and Packaging for a Prebiotic Soda

OriginBiotics supplement branding and packaging — Maja Regula

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OriginBiotics: Owlsome Studio's Branding and Packaging for a Probiotic Supplement

Dailyshot — BAT ‎

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Dailyshot: BAT's Rebrand for a Korean Liquor Commerce Platform

Top-down flat-lay of designer desk with numbered evaluation cards, brass magnifying glass, and architectural plan on cream paper

guide

How to Choose a Branding Agency: A Founder's Checklist

dr. Luman° — Packaging Design & Art Direction — KARINA LOBODA

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dr. Luman: Karina Loboda's Packaging for a Four-Step Skincare Routine

Aesop apothecary counter with amber bottles and minimal black-and-white labels, shot in warm natural light after the L'Oréal acquisition

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Aesop After L'Oréal: What Changed, What Didn't

article

Private Members' Club: The New Brand Extension Strategy

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Instagram's 2024 Rebrand: When Color Became the Whole Brand

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

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Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

A Mexico City design studio interior with exposed brick walls, contemporary art, vintage modernist furniture and tall windows with high-altitude light

article

Mexico City Becomes a Design Capital: Slowly, Then All at Once

A split composition — left shows an exclusive boutique pedestal under focused light; right shows mass-retail shelves under flat fluorescent light

article

"Cult Brand" vs "Category Leader": The Distinction That Matters

A Volvo EX90 parked in a pale minimal architectural setting

article

The Quiet Satisfactory Rebrand: How Volvo Built the Most Trusted Visual Identity in Automotive

Vertical index of 50 abstract geometric marks in gold, ink-black, and cream — ceremonial awards-annual composition

article

Introducing the WLD 50: The Annual Ranking of Brand Identity's Most Culturally Significant Work

Sala de trabajo de Pentagram con disenadores en sus escritorios

project

Studio Spotlight: Pentagram's New Guard

guide

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

Close-up of large display typography with visible counter spaces and letterform spacing, shot as a typographic specimen

guide

Designer's Toolkit #2: Optical Kerning for Display Type

article

Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

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Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

A Copenhagen street scene with colorful townhouses, minimalist signage, a designer bike, and a Scandinavian storefront under soft overcast Nordic light

article

How Copenhagen Became the World's Most Design-Literate City

Tokyo train station signage system with color-coded line identifiers, pictograms, directional arrows and bilingual typography

article

How Tokyo's Train Stations Became a Masterclass in Wayfinding Design