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Articles & work — 30 of 45

A lineup of modernist airline liveries — Air France, Lufthansa, ITA Airways, Japan Airlines — seen from a runway perspective, documentary aviation editorial photography

article

Airline Redesigns: Who's Getting It Right

…uniforms, and digital touchpoints simultaneously. The Gold Standard: Air France Air France's brand system is the benchmark. Their identity works because it doesn't try to be everything. The…

project

Air France's Identity Reset: Heritage Without Nostalgia

A host preparing a bed inside an Airbnb stay

project

Airbnb's Bélo, a Decade Later: The Case for Brand Durability

Anything AI — Atla Branding Agency

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Anything AI: Atla Branding Agency's Identity for an AI Creative Platform

project

River Ridge: Junyoup Bong's Brand Identity for a Seoul Business

A physical book, notebook, and pen on a pale neutral surface — researcher's desk aesthetic with soft natural window light, warm monochrome palette evoking academic restraint

project

Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

Tons of Cheese - Italian Restaurant — Sara Bautista Studio

project

Tons of Cheese: Sara Bautista Studio's Identity for a Cheese-First Italian Restaurant

Tons of Cheese is a branding project for an Italian restaurant concept where cheese is the absolute protagonist. The…

Bloq.it ● Smart Lockers Director's Cut — Depth Of Field

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Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

dr. Luman° — Packaging Design & Art Direction — KARINA LOBODA

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dr. Luman: Karina Loboda's Packaging for a Four-Step Skincare Routine

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

project

Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

project

Glossier Built a Brand. Then Its Community Became the Brand.

HIPOLITO — Monotypo Studio

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Hipólito: Monotypo Studio's Identity for an Argentine Grill in Guadalajara

Orsyn — Sohan Chakraborty

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ORSYN: Sohan Chakraborty's Identity for a Data Intelligence Brand

Monobotics Technologies — Antonio Stojceski

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Monobotics Technologies: Alphamark's Identity for a Computer Vision Company

A Patagonia store interior with its mountain-icon signage, climbing gear display, and environmental activism posters, shot in natural light

project

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

article

The Minimum Viable Brand Is Dying, and Good

project

Bicentra Biotech: A Brand Identity for Precision Autoimmune Medicine

project

EPHEM: Didi Brand Atelier's Identity for a Minimalist Skincare Brand

article

Wellness Brands Are Becoming Architecture Firms

A split composition — left shows an exclusive boutique pedestal under focused light; right shows mass-retail shelves under flat fluorescent light

article

"Cult Brand" vs "Category Leader": The Distinction That Matters

Seven specimen typefaces displayed as large letterforms on a neutral studio backdrop, arranged as an editorial design exhibit

ranking

7 Typefaces That Defined Brand Identity in the 2020s

A sleek laptop on a dark polished desk showing Linear's project tracker with near-black UI and a single violet accent, low-key studio light

project

Linear's Brand System: Speed as a Visual Language

Jacquemus's Le Bleu storefront in Paris with its signature color-saturated architectural branding, shot at oblique angle against a clear sky

article

The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

Logotipo Hattke repetido en degradado junto a una bolsa de packaging

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Hättke: Triangle Studio's Identity for a Skincare Bedding Brand

project

Duolingo's Brand Identity: When a Mascot Becomes the Strategy

Luminar Foundation. Branding & Website Design — Denormalized ™

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Luminar Foundation: Denormalized's Branding and Website for a Charity for Older People

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

article

Brand of the Month: Aesop: How Restraint Became a Brand Signature

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

article

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

article

Figma's Visual Identity: How a Design Tool Built Its Own Brand Language

project

Darkfin Labs: LYM Design Studio's Identity and Packaging for a Conceptual Skincare Brand