Skip to main content

Search

Work, articles, studios, brands and categories across the archive.

23 results

23 results
Filter:

Articles & work — 23

…strength, and scalability within a fintech context. A confident evolution of the bank’s product and visual identity. We reimagined Freedom Finance Bank’s card portfolio as a unified…

…is deliberately varied: some bars use high-contrast vector work, others use painterly renderings, others use typographic compositions with custom letterforms by Mattia Cristini. This…

…deliverables of a brand system are different: A component library (usually in Figma) of actual production-ready assets A design-tokens specification (colors, typography, spacing as named variables…

…rational move is to ship the cheapest identity that won't actively hurt, use it to test the product, and invest in real brand work only after product-market fit. This logic produced a generation…

…resolution legibility, rounder curves. The typeface auto-swaps the correct cut depending on the rendered size of the text. A 10-point button and a 48-point headline are set in visually different…

…for small sizes loses presence at large ones. The Bélo's geometric simplicity means it renders cleanly at any size. Cultural neutrality. The Bélo references nothing culturally specific…

…The butterfly is drawn at a low level of abstraction: simple wings, a center spine, no rendering flourishes. The typography across the app is a clean workhorse sans-serif: notably, not…

…s you would expect from an AI company. The neural-network particle animation. The "AI" rendered in a glitch typeface with a holographic gradient. The hero video of a robotic hand touching…

…And it made those choices work by confining them to brand surfaces while keeping the product canvas deliberately quiet. The Mark as Community Signal Figma's logo (five overlapping…

…juice. Tropicana Pure Premium (the best-selling premium juice brand in the country, a product they had been buying for years, sometimes decades) had vanished from the shelves. Except…

…Stripe Paradox Stripe is a B2B infrastructure company. Its customers are developers, product managers, and finance teams. Its core product is invisible to end users, when a consumer…

…biodegradable packaging" was a marketing claim more than a material specification. The products that carried the label were usually petroleum-derived plastics with enzyme additives:…

…the 1930s, the brand manager was responsible for the commercial performance of a single product line: its packaging, its advertising, its shelf placement, its pricing strategy. It was…

…subscription, a toothbrush startup, and a dog food delivery service. Now squint. Remove the product photography and you are looking at the same website six times over. A geometric sans-serif…

…are designed experiences, engineered with the same rigor that luxury brands apply to the products themselves. And they represent some of the most sophisticated thinking in contemporary…

…between a brand and its audience. A mark on a letterhead, a sign above a door, a stamp on a product. The logo existed in stillness, and the brand guidelines that governed it were principally…

…functionally indistinguishable from one another. The reasons were practical and real. Sans-serifs render cleanly at small sizes on digital screens. They scale gracefully from favicon to billboard…

…one edition of the packaging, a long passage about the environmental impact of dairy production, written in a tone that is simultaneously earnest and self-aware. On another, a meditation…

…When Samsung undertakes a global brand refresh, the identity system must function across product lines, regions, retail environments, digital interfaces, and corporate communications.…

…immediate and violent. The logo (a jagged, crystalline arrangement of the numerals "2012," rendered in electric pink) was called ugly, incomprehensible, even seizure-inducing when animated…