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Articles & work — 30 of 64

From Lockups to Systems The old model of brand identity: a logo, a colour palette, a typeface, a set of rules for how they combine. A 200-page PDF that lives in a shared drive and…

…Illustration: Andrea Rubele, Mattia Cristini, Federico Galvani Graphic Design: Andrea Rubele Type Design: Mattia Cristini Photography: Federico Galvani Client: Sabadì Published: 2026…

…relevance with the next luxury-EV buyer. That trade is defensible only if the forthcoming Type 00 and its successor models actually ship and perform. The reveal was an execution problem…

…usually means a set of colors, some textures, a photography direction, and maybe a custom typeface. That's not a world. That's a visual system. A real brand world is something you can…

…answers the 10 most common questions: primary logo file, primary color hex codes, primary typeface name and where to download it, approved photography style (one example), do-and-don't…

…traditional typographic vocabulary but that may be precisely right for the particular typeface, screen density, and background color in question. The brand's typography becomes tuned…

…surprising number of cases, you will not find one. What you will find is a name, set in type, and nothing else. Linear, the project management tool that has become the default for…

…galleries and concept stores. It's made of infrastructure: schools, print shops, fabricators, type foundries, photographers, art directors, editorial publications, competitive client work…

…flourishes. The typography across the app is a clean workhorse sans-serif: notably, not a custom type family designed to carry personality. Headers, body text, buttons all use the same treatment…

…product experience. Each year's Wrapped introduces a distinct visual language: custom typefaces, experimental color palettes, animated transitions, data-driven graphics. The 2022 Wrapped…

…change that feels like discovery rather than invention. Typography as Architecture Volvo's type system is where the real ambition lives. The custom typeface, Volvo Novum, operates at three…

…from an AI company. The neural-network particle animation. The "AI" rendered in a glitch typeface with a holographic gradient. The hero video of a robotic hand touching a human hand. The…

…institutions. Where an earlier generation of Pentagram partners might have delivered a logo, a typeface, and a set of usage guidelines bound in a handsome book, the newer partners are delivering…

…typographic voice. The opposite of the Inter-tight-grotesque default is commissioning a custom type family, or licensing a distinctive one, early. Wise (formerly TransferWise) commissioned…

Studios — 1

HẢI HÒA

Ho Chi Minh City

Brands — 1

Apple

Consumer electronics company. San Francisco typeface shaped the modern OS visual standard.