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Work, articles, studios and categories across the archive.

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Articles & work — 30 of 100

project

Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

Taste Health | BRANDING & PACKAGING — Drielly Adriana

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Taste Health: Dex Studio's Branding and Packaging System

Bloq.it ● Smart Lockers Director's Cut — Depth Of Field

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Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

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Glossier Built a Brand. Then Its Community Became the Brand.

A physical book, notebook, and pen on a pale neutral surface — researcher's desk aesthetic with soft natural window light, warm monochrome palette evoking academic restraint

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Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

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Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

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Instagram's 2024 Rebrand: When Color Became the Whole Brand

article

Private Members' Club: The New Brand Extension Strategy

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The Rise of the Living Brand System

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Luxury Brands Are Firing Their Agencies

ranking

5 Brand Guidelines That Are Actually Worth Reading

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

article

The Case for Naming Your Brand After a Person

article

The Brand Name Is the First Design Decision

A Patagonia store interior with its mountain-icon signage, climbing gear display, and environmental activism posters, shot in natural light

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Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

Vertical index of 50 abstract geometric marks in gold, ink-black, and cream — ceremonial awards-annual composition

article

Introducing the WLD 50: The Annual Ranking of Brand Identity's Most Culturally Significant Work

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Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

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Oatly: The Brand That Weaponized Packaging as Editorial

ranking

25 Brand Guidelines Examples Worth Studying in 2026

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The Minimum Viable Brand Is Dying, and Good

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Heritage Brands Racing Into Hotels: Who Wins, Who Loses

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

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The Tropicana Rebrand: A $35M Lesson in Brand Equity

Esferas azules infladas dispuestas en anillo, del autorrebrand de the branding people

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The Branding People: A Studio Rebuilds Itself on Systems

Jacquemus's Le Bleu storefront in Paris with its signature color-saturated architectural branding, shot at oblique angle against a clear sky

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The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

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Linear's Brand System: Speed as a Visual Language

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Totême Cult Brand: How Minimalism Builds Belonging

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Wellness Brands Are Becoming Architecture Firms

Top-down flat-lay of designer desk with numbered evaluation cards, brass magnifying glass, and architectural plan on cream paper

guide

How to Choose a Branding Agency: A Founder's Checklist

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The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

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Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

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The Scroll-Stop Test: Brand Content Strategy That Works

Studios — 15

Rustico

Restaurant and hotel brand identity. Food-service hospitality.

Hättke

Korean skincare-bedding brand — beauty, wellness, and sleep.

Duolingo

Language-learning app. The green owl Duo is the brand.

Figma

Collaborative design tool. Color-plus-geometry brand language.

Linear

Project tracker for software teams. Speed-first brand language.

Stripe

Payments infrastructure. Design-led fintech. The Press brand system.

Loewe

Spanish heritage leather brand, creative direction under Jonathan Anderson.

Reggie

Pet food brand with character-driven illustration and packaging. Austin, TX.

Tropicana

Orange juice brand. Subject of a famous $35M rebrand lesson.

Spotify

Music streaming platform, design-forward brand identity, signature green accent.

Sundae

Australian vegan / cruelty-free body care brand. Playful Y2K-inflected packaging.

Bluesky

Decentralized social network. Identity built as a deliberate rejection of platform branding conventions.

Categories — 6

Branding Brand Strategy Brand Breakdown Cult Brand Index Industry Signal The Definition