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Articles & work — 30 of 34

…source infrastructure, and away from the entertainment-platform register of TikTok or the corporate-conversation register of LinkedIn. The visual argument is: this is a protocol, not a…

…yachts. LVMH's Cheval Blanc just added Pitrizza in Sardinia. The Webster pivoted from corporate efficiency into a lifestyle hotel brand. Bulgari Hotels keeps growing. And every quarter…

…brand guidelines are publicly accessible at spotify.design, and they're one of the few corporate style guides that reads like it was written by humans who enjoy their work. The document…

…becomes tuned rather than selected, bespoke rather than off-the-rack. IBM Plex: The Corporate Case Study Few organisations have demonstrated the strategic value of variable fonts…

…imaginative work. Google DeepMind's identity pulls from the Google mothership: clean, corporate, sans-serif, gradient-friendly. Mistral uses a playful pixelated wordmark that telegraphs…

…transition. Studios that were synonymous with a particular era's visual language (the corporate identity boom of the 1960s, the branding gold rush of the 1990s) often found that their…

…was clean and typographically precise at a time when payment companies trafficked in corporate clip art. The API documentation was presented with the care and legibility of a well-designed…

…not adopted. But Figma's mark has achieved something closer to cultural emblem than corporate identifier, a distinction that owes less to graphic design than to the community infrastructure…

…name synonymous with convenience but also with controversy, regulatory friction, and a corporate culture that nearly consumed the company from within. That Uber chose to address this…

…movement-style identity work Wolff Olins: fifty years of major brand refreshes Lippincott: corporate-identity-at-scale specialist Strong mid-tier (execution-focused, strong systems): Koto…

…the rest of the industry was slow to accept: brand identity is a cultural act, not a corporate exercise. That premise shapes everything Collins does. Where most brand consultancies…

…minimal features, rendered in a style that suggests a designer's sketchbook rather than a corporate asset library. They sit in empty states, onboarding flows, and marketing pages, filling…

…years ago, and neither do the studios producing it. The post-pandemic recalibration of corporate identity, the maturation of AI-assisted design tools, and Gen Z's appetite for visual…

…a month of contrasts in brand design. A legacy consultancy reminded the industry that corporate identity isn't a dirty word. A city showed that design culture is built by institutions…

…emanates from them. The brand guidelines hosted at design.duolingo.com read less like a corporate identity manual and more like a character bible, with detailed specifications for how…

…principle that sounds simple but is, in practice, almost impossible to sustain inside a corporation: every piece of communication that leaves the building should be something the team is…

…and colour matching. What he had instead was a conviction, radical for its time, that corporate identity was not a design problem but a business problem, and that the people best equipped…

…three largest operators in central Tokyo. They are separate organisations with separate corporate identities, separate fare structures, and separate histories. A passenger transferring…

…Aesop's identity can hold under that pressure depends less on design decisions than on corporate governance, on whether L'Oréal's leadership continues to view Aesop as a brand that grows…

…founded in 1991, has built a practice that bridges Scandinavian design sensibility with corporate brand strategy at international scale. Their work for the Copenhagen Metro, a wayfinding…

…approachable, and story-driven, allowing the brand to feel human and lively rather than overly corporate. The color palette is based on natural deep green and soft milky tones to emphasize freshness…

…product portfolio. The visual language is designed to scale, adapting to industrial, corporate and commercial environments, and positioning Ecologic Brands as a partner capable of co…

…speaks to a mid-aged audience. We wanted the foundation to feel cozy and trustworthy, not corporate. That decision came from a category audit. Most existing eldercare foundations use the…