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Airbnb's Bélo, a Decade Later: The Case for Brand Durability

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…

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Studio Spotlight: Lippincott: Corporate Identity at Scale

Studio Spotlight: Lippincott: Corporate Identity at Scale The design press has a type. It gravitates toward boutique studios with Instagram-friendly portfolios…

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What 'Brand World' Actually Means

…photography direction, and maybe a custom typeface. That's not a world. That's a visual system. A real brand world is something you can inhabit. It has rules, language, spatial logic…

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Camp Yerba: Forth+Back's Identity for Yerba Madre's First Camp

…aesthetic that extends the Yerba Madre brand while standing as a world of its own. The system spans environmental graphics and banners, to House identities, merchandise, and wayfinding…