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Airbnb's Bélo, a Decade Later: The Case for Brand Durability
In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…
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EPHEM: Didi Brand Atelier's Identity for a Minimalist Skincare Brand
…visual system is based on strict typography, neutral color logic, and modular structure. Design decisions avoid decoration and focus on clarity, balance, and repeatability across all…