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Rustico: Atla Branding Agency’s Hospitality Identity for a Restaurant and Hotel22 Sept 2026

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Articles & work — 30 of 36

Sillage — Sonya Shekhanova GraphFrog

project

Sillage: Sonya Shekhanova's 3D Motion Film for a Perfume

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

article

The Tropicana Rebrand: A $35M Lesson in Brand Equity

Logitech MX Master 4 — Mikhail Zeynalov

project

Logitech MX Master 4: A 3D Motion Film Built Around the Human Hand

Nike's swoosh on a contemporary athletic context — running track or training field — shot in golden-hour light, documentary athletic editorial

article

Just Do It Is 35 Years Old. Here's Why It Still Works.

guide

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

ranking

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

Freedom Finance Bank — Card Series — Renua | Renua.one

project

Freedom Finance Bank Card Series: Renua's 3D Motion System for a Banking Portfolio

Mikro — Sweety & Co.

project

Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

Bloq.it ● Smart Lockers Director's Cut — Depth Of Field

project

Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

Semiflex — Medical Device Branding & Packaging System — TINGE STUDIO

project

Semiflex: Tinge Studio's Branding and Packaging for a Medical Device System

MasterLock Elite Series — Scott Wilson

project

MasterLock Elite Series: MNML's Industrial Design for a Modern Padlock Line

The colonnaded facade of Six Senses London at The Whiteley, planted and open to the street

article

Six Senses London Brand Identity: Wellness Meets the City

Perfecto Consultório - Branding & Visual Identity — Felipe Pedrosa

project

Perfecto: Solung Studio's Identity for an Aesthetic Dentistry Clinic

A lineup of modernist airline liveries — Air France, Lufthansa, ITA Airways, Japan Airlines — seen from a runway perspective, documentary aviation editorial photography

article

Airline Redesigns: Who's Getting It Right

article

Wellness Brands Are Becoming Architecture Firms

Sundae body mist bottles in jellybean forms with fruit suspended above them

project

Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

Esferas azules infladas dispuestas en anillo, del autorrebrand de the branding people

project

The Branding People: A Studio Rebuilds Itself on Systems

article

Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

Article

The Rise of the Anti-Logo: Why the Best New Brands Are Betting on Systems Over Symbols

Bake booth & Character design — Little mak

project

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

ranking

25 Brand Guidelines Examples Worth Studying in 2026

ranking

Rebrand Before & After: 15 Identity Refreshes Analyzed

article

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

article

Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

Vertical index of 50 abstract geometric marks in gold, ink-black, and cream — ceremonial awards-annual composition

article

Introducing the WLD 50: The Annual Ranking of Brand Identity's Most Culturally Significant Work

A developer workspace at night with a monitor showing a monochrome dashboard, a mechanical keyboard, a small plant, warm desk-lamp pooling light over black surfaces

article

The Vercel Aesthetic: Why Every Dev Tool Looks Like This Now

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

article

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

article

Figma's Visual Identity: How a Design Tool Built Its Own Brand Language

article

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

Studios — 1

Tropicana

Orange juice brand. Subject of a famous $35M rebrand lesson.