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Articles & work — 23

project

Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

project

Two Squared: lolo yao's Mathematical Identity for a Coffee Brand

Uncanned Prebiotic Soda | Branding & Packaging — Confetti Design

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Uncanned: Confetti Design's Naming, Identity and Packaging for a Prebiotic Soda

…into t-shirts, totes, caps, stickers, and more, building a brand world rather than just a drink. Project Uncanned Disciplines Branding & Packaging Project Description Prebiotic…

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Galopain: Charline Groen's Medieval-Inspired Identity for a Hot-Bread Tavern

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Labroso Tequila: HI! Estudio's Branding for a Handmade Blanco Tequila

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

article

The Case for Naming Your Brand After a Person

project

Rustico: Atla Branding Agency’s Hospitality Identity for a Restaurant and Hotel

Bake booth & Character design — Little mak

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Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

A split composition — left shows an exclusive boutique pedestal under focused light; right shows mass-retail shelves under flat fluorescent light

article

"Cult Brand" vs "Category Leader": The Distinction That Matters

Pet food packaging with illustrated character mascot on a kitchen counter, soft morning light, ceramic pet bowl in soft focus

project

Reggie: Atla Branding Agency Gives Pet Food a Character

article

The Anti-Logo Movement: Why Startups Are Betting on Typography Over Marks

article

Erewhon: How a Grocery Store Became a Status Symbol

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

…reproduce it. Most of these attempts fail, and they fail for instructive reasons. Innocent Drinks, the UK smoothie brand, pioneered a conversational packaging voice years before Oatly's…

Tarjeta de Orthofer sobre un lecho de semillas de calabaza

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Orthofer: Lukas Diemling's Flexible Pumpkin Identity for an Austrian Oil Producer

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

A corporate identity mark at building scale on a glass and steel facade

project

Studio Spotlight: Lippincott: Corporate Identity at Scale

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

ranking

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

article

The Tropicana Rebrand: A $35M Lesson in Brand Equity

Top-down flat-lay of designer desk with numbered evaluation cards, brass magnifying glass, and architectural plan on cream paper

guide

How to Choose a Branding Agency: A Founder's Checklist

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos

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COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

…positioned for recovery and active use), Premium Craft Ice Spheres (shaped like a football, for drinks and watch parties), and Traditional Ice Cubes. All made from filtered, purified water.…

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Dailyshot: BAT's Rebrand for a Korean Liquor Commerce Platform

…personality of a "Taste Setter" (Taste + Trend Setter), guiding users to explore diverse drinking experiences and discover their unique preferences. Cheers, My Life🥂: Dailyshot's Playful…