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Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

…captures Sorbe’s approach simply: a familiar drink, reintroduced for today. Across the packaging, the Gourmet and Naturals ranges share a clear visual language while keeping their own…

project

EPHEM: Didi Brand Atelier's Identity for a Minimalist Skincare Brand

…of control, while soft accent colors guide product differentiation within the line. Packaging, layout, and communication follow a system approach — consistent, scalable, and easy to…

project

Glossier Built a Brand. Then Its Community Became the Brand.

…Why the Aesthetic Worked Millennial pink. Clean, minimal product design. UGC-friendly packaging. Every visual choice was optimised for shareability before "designed for Instagram" was…

article

What 'Brand World' Actually Means

…How does the brand occupy physical space? This goes beyond store design. It includes packaging scale, how products sit on a shelf, the density of information on a label, the weight…

article

Luxury Brands Are Firing Their Agencies

…financially insane. Second, brand coherence: when your campaign, your store design, your packaging, and your social presence all come from different teams, inconsistency creeps in. Third…