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Articles & work — 30 of 41

Uncanned Prebiotic Soda | Branding & Packaging — Confetti Design

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Uncanned: Confetti Design's Naming, Identity and Packaging for a Prebiotic Soda

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River Ridge: Junyoup Bong's Brand Identity for a Seoul Business

Bloq.it ● Smart Lockers Director's Cut — Depth Of Field

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Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

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Glossier Built a Brand. Then Its Community Became the Brand.

HIPOLITO — Monotypo Studio

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Hipólito: Monotypo Studio's Identity for an Argentine Grill in Guadalajara

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

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Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

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Instagram's 2024 Rebrand: When Color Became the Whole Brand

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

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The Case for Naming Your Brand After a Person

A Patagonia store interior with its mountain-icon signage, climbing gear display, and environmental activism posters, shot in natural light

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Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

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Oatly: The Brand That Weaponized Packaging as Editorial

A sleek laptop on a dark polished desk showing Linear's project tracker with near-black UI and a single violet accent, low-key studio light

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Linear's Brand System: Speed as a Visual Language

Jacquemus's Le Bleu storefront in Paris with its signature color-saturated architectural branding, shot at oblique angle against a clear sky

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The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

Logotipo Hattke repetido en degradado junto a una bolsa de packaging

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Hättke: Triangle Studio's Identity for a Skincare Bedding Brand

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Duolingo's Brand Identity: When a Mascot Becomes the Strategy

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10 Design Studios Redefining Brand Identity in 2026

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What We Loved This Month: April 2026's Best in Brand Design

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

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The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

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Brand of the Month: Aesop: How Restraint Became a Brand Signature

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

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The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

The colonnaded facade of Six Senses London at The Whiteley, planted and open to the street

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Six Senses London Brand Identity: Wellness Meets the City

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Figma's Visual Identity: How a Design Tool Built Its Own Brand Language

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Darkfin Labs: LYM Design Studio's Identity and Packaging for a Conceptual Skincare Brand

Retratos del equipo de COLLINS entre bloques de color del sistema del estudio

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Studio Spotlight: Collins: The Agency That Makes Brands Feel Like Movements

ASTER | Branding, Packaging & Website — Bashynska Design

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ASTER: Bashynska Design's Brand, Packaging and Website for a Furniture House

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Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

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Motion Identity Design Is Having a Moment: How Kinetic Brands Are Replacing Static Logos

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Bottega Veneta and the Power of the Invisible Logo

A Volvo EX90 parked in a pale minimal architectural setting

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The Quiet Satisfactory Rebrand: How Volvo Built the Most Trusted Visual Identity in Automotive

Aesop apothecary counter with amber bottles and minimal black-and-white labels, shot in warm natural light after the L'Oréal acquisition

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Aesop After L'Oréal: What Changed, What Didn't

Sundae body mist bottles in jellybean forms with fruit suspended above them

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Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line