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Articles & work — 30 of 48

A Lisbon type foundry with wooden letterpress drawers of metal type, a print shop wall of display-typography posters, soft southern European afternoon light

article

Lisbon's Design Renaissance Runs on Typography

article

The Anti-Logo Movement: Why Startups Are Betting on Typography Over Marks

article

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

Close-up of serif letterforms from a luxury fashion logotype, showing fine hairline strokes and high-contrast type detailing

article

The Typography of Luxury: Why Serifs Still Rule High Fashion

Close-up of large display typography with visible counter spaces and letterform spacing, shot as a typographic specimen

guide

Designer's Toolkit #2: Optical Kerning for Display Type

Quiosco callejero Dinamo Specimen 2 abierto en una plaza

project

Studio Spotlight: Dinamo Type Foundry and the Typography of Now

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

ranking

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

project

How Stripe Built a Design Empire Beyond Payments

project

Cartier in Japan: CICATA's Brand Experience Design for High-End Clients

Tokyo train station signage system with color-coded line identifiers, pictograms, directional arrows and bilingual typography

article

How Tokyo's Train Stations Became a Masterclass in Wayfinding Design

A typographic specimen showing a clean humanist sans-serif at multiple weights and optical sizes on an off-white background, like a type foundry catalog page

article

How Apple's San Francisco Built the Modern OS Visual Standard

project

ORSYN: Sohan Chakraborty's Identity for a Data Intelligence Brand

…another analytics platform or AI-first solution. Instead, it operates as a system architect, designin the conditions under which fragmented data evolves into decision-ready intelligence.…

A host preparing a bed inside an Airbnb stay

project

Airbnb's Bélo, a Decade Later: The Case for Brand Durability

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

article

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

Sahra Development | Branding — FAST Studio

project

Sahra Development: FAST Studio's Identity for a Desert Real Estate Company

Hello Boss® Shanghai conference — Dmitri Semenov

project

Hello Boss: Dmitri Semenov's Port-Inspired Identity for a Shanghai Business Conference

Visual Identity, Digital & Print Design for Hello Boss® — an annual Shanghai-based conference for doing business with China project…

Yerba Madre - Camp Yerba — Forth+Back® Studio

project

Camp Yerba: Forth+Back's Identity for Yerba Madre's First Camp

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

article

Brand of the Month: Aesop: How Restraint Became a Brand Signature

project

Paragon Architecture: Numinous Agency's Brand Identity for an Architecture Firm

Seven specimen typefaces displayed as large letterforms on a neutral studio backdrop, arranged as an editorial design exhibit

ranking

7 Typefaces That Defined Brand Identity in the 2020s

…consumer everything, and the relentless blurring of technology and lifestyle produced a typographic landscape that was both remarkably coherent and surprisingly varied. What follows is…

COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos

project

COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

Packaging design for COLE'D, Cole Palmer's premium ice line, a multi-year partnership between Cole Palmer…

Postales ilustradas del packaging I AM ITALIANO extendidas sobre una mesa

project

I AM ITALIANO: Happycentro Turns Chocolate Packaging into Collectible Postcards

A lineup of modernist airline liveries — Air France, Lufthansa, ITA Airways, Japan Airlines — seen from a runway perspective, documentary aviation editorial photography

article

Airline Redesigns: Who's Getting It Right

Sala de trabajo de Pentagram con disenadores en sus escritorios

project

Studio Spotlight: Pentagram's New Guard

LUE — The Collagen Ritual Packaging & Branding — Anastasiia S.

project

LUE: Anastasiia S.'s Packaging for a Collagen Supplement Made to Sit on the Vanity

…packaging that feels less like a supplement and more like a beauty essential. Direction The design leans into a minimal, modern aesthetic — clean whites, muted tones, and bold typography…

project

PEREGRIN: Olesia Stupiak's Falcon-Led Identity for a Ski Equipment Brand

…its equipment — as a tool for confident movement and control on the slope. The logo is designed in an engraving style to convey naturalness, craftsmanship, and a sense of brand heritage…

Tarjeta de Orthofer sobre un lecho de semillas de calabaza

project

Orthofer: Lukas Diemling's Flexible Pumpkin Identity for an Austrian Oil Producer

project

Flux Coffee: Artsby Emde's Bean-Mascot Identity for a Conceptual Café

…Flux Coffee combines a retro touch with a homey, approachable atmosphere. The colors, typography, and illustrations are designed to feel nostalgic yet fresh, bringing the comfort of…

project

FAWE: Serena Studio's Packaging and Identity for a Cosmetics Brand

…pretence. We developed a visual identity that balances delicacy and character: elegant typography, a versatile palette and a visual system able to adapt to every format without losing…

project

EPHEM: Didi Brand Atelier's Identity for a Minimalist Skincare Brand

…reducing routines to essential, effective steps. The visual system is based on strict typography, neutral color logic, and modular structure. Design decisions avoid decoration and focus…

Categories — 1

Visual Identity