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Articles & work — 30 of 53

project

River Ridge: Junyoup Bong's Brand Identity for a Seoul Business

article

The Brand Name Is the First Design Decision

project

Glossier Built a Brand. Then Its Community Became the Brand.

project

Summer Studio: Hải Hòa's Brand Identity for a Boutique Creative Space in Adelaide

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

article

The Case for Naming Your Brand After a Person

article

The Scroll-Stop Test: Brand Content Strategy That Works

FAWE — Serena Studio

project

FAWE: Serena Studio's Packaging and Identity for a Cosmetics Brand

Bloq.it ● Smart Lockers Director's Cut — Depth Of Field

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Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

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Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

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EPHEM: Didi Brand Atelier's Identity for a Minimalist Skincare Brand

HIPOLITO — Monotypo Studio

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Hipólito: Monotypo Studio's Identity for an Argentine Grill in Guadalajara

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

RESER — Yoonjae Lee

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RESER: A Visual Identity Built on Subtraction for a Skin-Balance Skincare Brand

article

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

Logotipo Hattke repetido en degradado junto a una bolsa de packaging

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Hättke: Triangle Studio's Identity for a Skincare Bedding Brand

A Patagonia store interior with its mountain-icon signage, climbing gear display, and environmental activism posters, shot in natural light

project

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

article

Heritage Brands Racing Into Hotels: Who Wins, Who Loses

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

article

Brand of the Month: Aesop: How Restraint Became a Brand Signature

article

"Brand System" vs "Brand Identity": The Distinction That Costs Millions

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

OriginBiotics supplement branding and packaging — Maja Regula

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OriginBiotics: Owlsome Studio's Branding and Packaging for a Probiotic Supplement

A sleek laptop on a dark polished desk showing Linear's project tracker with near-black UI and a single violet accent, low-key studio light

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Linear's Brand System: Speed as a Visual Language

LUE — The Collagen Ritual Packaging & Branding — Anastasiia S.

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LUE: Anastasiia S.'s Packaging for a Collagen Supplement Made to Sit on the Vanity

LUE is an internal glow-up. A collagen supplement brand built for the clean-girl era — people who want radiant skin without heavy makeup. The challenge…

Jacquemus's Le Bleu storefront in Paris with its signature color-saturated architectural branding, shot at oblique angle against a clear sky

article

The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

article

Brand of the Month Preview: Stripe: The Identity That Changed Fintech

Aesop apothecary counter with amber bottles and minimal black-and-white labels, shot in warm natural light after the L'Oréal acquisition

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Aesop After L'Oréal: What Changed, What Didn't

EILO | Cosmetic Packaging Design & Art Direction — Valeriia Kipcharska

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EILO: Valeriia Kipcharska's Packaging for a Milky Body Care Ritual

…contemporary body care concept built around the idea of a milky skin ritual. The project includes brand identity, packaging design and art direction for two complementary products - Milk Body…

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Duolingo's Brand Identity: When a Mascot Becomes the Strategy

Sundae body mist bottles in jellybean forms with fruit suspended above them

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Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

Studios — 2

Hättke

Korean skincare-bedding brand — beauty, wellness, and sleep.

Sundae

Australian vegan / cruelty-free body care brand. Playful Y2K-inflected packaging.