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Articles & work — 30

…another analytics platform or AI-first solution. Instead, it operates as a system architect, designin the conditions under which fragmented data evolves into decision-ready intelligence.…

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…

HOME BAKE FOOD BOOTH DESIGN International Food Show 2025 HOME BAKE Tsan Yu Yen: booth plan for the Taipei International…

Visual Identity, Digital & Print Design for Hello Boss® — an annual Shanghai-based conference for doing business…

…Monastery) that carries the brand across every surface: packaging, social assets, retail, digital. Most pet brands treat the product photograph as the hero and tack on a cute icon; Reggie…

…promise of futurity. OpenAI's visual system leans on the black-and-white minimalism of a design-forward consumer brand, with the orb-like mark doing the imaginative work. Google DeepMind…

…of the year, built to become the D&AD-of-brand-identity. The scoring rubric is public: design craft, strategic fit, cultural relevance, originality, system integrity (10 points each…

Packaging design for COLE'D, Cole Palmer's premium ice line, a multi-year partnership between Cole Palmer…

…your open tabs archive themselves after 24 hours unless you pin them. This is a visual-design decision as much as a product decision. It moves the browser's locus of attention from…

…visually different fonts, both under the same name. This was unusual at the time. Most digital typefaces were drawn once and scaled mathematically. Optical-size families existed in print…

…That's partly the point. ABC Favorit appears on screens belonging to some of the most design-literate brands of the past decade: technology companies, cultural institutions, fashion…

…system at work, and it represents something genuinely novel in the history of consumer goods design. What Oatly did (beginning in earnest around 2012, when the company underwent a radical…

…another. The reasons were practical and real. Sans-serifs render cleanly at small sizes on digital screens. They scale gracefully from favicon to billboard. They photograph well in social…

…human interaction. TATA chooses to exist between these two worlds: drawing from Minimalism design to express international sophistication, while retaining the warmth of a familiar place…

…visual identity: an artist's artwork, a playlist's mood photography, a podcast's cover design. The brand has to be present without competing, recognizable without overpowering, systematic…

…genuine. Mailchimp's founders, Ben Chestnut and Dan Kurzius, had built the company from a web design agency side project, and the brand's irreverent character reflected actual company culture…

…Messaging, Visual Identity, Motion Graphics, Brand Guidelines, Brand Applications, Web Design & Development Account Lead & Creative Direction: Arthur Galvão Research & Strategy: Arthur…

Studios — 1

Pentagram

The world's largest independent design consultancy.