Search

Work, articles, studios and categories across the archive.

58 results

Filter:

Articles & work — 30 of 54

Pet food packaging with illustrated character mascot on a kitchen counter, soft morning light, ceramic pet bowl in soft focus

project

Reggie: Atla Branding Agency Gives Pet Food a Character

project

River Ridge: Junyoup Bong's Brand Identity for a Seoul Business

project

Grenmart: Halo Pixel Agency's Identity for an Organic Food and Grocery Brand

高爷家®鲜蒸粮系列｜猫主食包装品牌猫粮 — DXD studio

project

Gaoyejia Steamed Cat Food: DXD Studio's Packaging Built on One Character

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

article

The Case for Naming Your Brand After a Person

Bloq.it ● Smart Lockers Director's Cut — Depth Of Field

project

Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

project

Glossier Built a Brand. Then Its Community Became the Brand.

A split composition — left shows an exclusive boutique pedestal under focused light; right shows mass-retail shelves under flat fluorescent light

article

"Cult Brand" vs "Category Leader": The Distinction That Matters

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

project

Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

project

Instagram's 2024 Rebrand: When Color Became the Whole Brand

Rustico — Atla Branding Agency

project

Rustico: Atla Branding Agency’s Hospitality Identity for a Restaurant and Hotel

Top-down flat-lay of designer desk with numbered evaluation cards, brass magnifying glass, and architectural plan on cream paper

guide

How to Choose a Branding Agency: A Founder's Checklist

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

article

The Tropicana Rebrand: A $35M Lesson in Brand Equity

A Patagonia store interior with its mountain-icon signage, climbing gear display, and environmental activism posters, shot in natural light

project

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

A sleek laptop on a dark polished desk showing Linear's project tracker with near-black UI and a single violet accent, low-key studio light

project

Linear's Brand System: Speed as a Visual Language

Jacquemus's Le Bleu storefront in Paris with its signature color-saturated architectural branding, shot at oblique angle against a clear sky

article

The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

article

Erewhon: How a Grocery Store Became a Status Symbol

Tons of Cheese - Italian Restaurant — Sara Bautista Studio

project

Tons of Cheese: Sara Bautista Studio's Identity for a Cheese-First Italian Restaurant

Tons of Cheese is a branding project for an Italian restaurant concept where cheese is the absolute protagonist. The…

Salsa Brava — Packaging — Elynor Studio

project

Salsa Brava: Elynor Studio's Mythology-Led Packaging for a Mexican Salsa Brand

Logotipo Hattke repetido en degradado junto a una bolsa de packaging

project

Hättke: Triangle Studio's Identity for a Skincare Bedding Brand

project

Duolingo's Brand Identity: When a Mascot Becomes the Strategy

ranking

10 Design Studios Redefining Brand Identity in 2026

ranking

What We Loved This Month: April 2026's Best in Brand Design

Tarjeta de Orthofer sobre un lecho de semillas de calabaza

project

Orthofer: Lukas Diemling's Flexible Pumpkin Identity for an Austrian Oil Producer

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

article

Brand of the Month: Aesop: How Restraint Became a Brand Signature

article

The Anti-Logo Movement: Why Startups Are Betting on Typography Over Marks

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

article

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

Studios — 4

Rustico

Restaurant and hotel brand identity. Food-service hospitality.

Reggie

Pet food brand with character-driven illustration and packaging. Austin, TX.

Tropicana

Orange juice brand. Subject of a famous $35M rebrand lesson.

Oatly

Swedish oat-milk brand. Hand-drawn, typographically chaotic packaging. Jens Müller's school.