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Rustico: Atla Branding Agency’s Hospitality Identity for a Restaurant and Hotel22 Sept 2026

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Articles & work — 30 of 42

Premium Automotivo — Kalleb Garcia

project

Premium Automotivo: Kalleb Garcia's Brand Identity for an Auto Repair Shop in Brazil

article

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

ENSAYO FUTURO — Tiquismiquis Club

project

Ensayo Futuro: Tiquismiquis Club's Identity for Estampa's Emerging Art Section

…Architecture Editorial piece photos · Sergio Paqué El Chico · E Ciento Veinte · Stain Projects · Garage Bonilla Picnic · Enhorabuena Espacio Marc Bibiloni · La Oficina · Pradiauto

Nike's swoosh on a contemporary athletic context — running track or training field — shot in golden-hour light, documentary athletic editorial

article

Just Do It Is 35 Years Old. Here's Why It Still Works.

Tarjeta de Orthofer sobre un lecho de semillas de calabaza

project

Orthofer: Lukas Diemling's Flexible Pumpkin Identity for an Austrian Oil Producer

Sahra Development | Branding — FAST Studio

project

Sahra Development: FAST Studio's Identity for a Desert Real Estate Company

ranking

5 Brand Guidelines That Are Actually Worth Reading

Top-down flat-lay of designer desk with numbered evaluation cards, brass magnifying glass, and architectural plan on cream paper

guide

How to Choose a Branding Agency: A Founder's Checklist

Purpose Talent — Studio Morfar

project

Purpose Talent: Studio Morfar's Jazz-Inspired Rebrand for a New York Consultancy

Way Lab — Caio César

project

Way Lab: Caio César's Laboratory-Inspired Identity for a Fitness Apparel Brand

Freedom Finance Bank — Card Series — Renua | Renua.one

project

Freedom Finance Bank Card Series: Renua's 3D Motion System for a Banking Portfolio

A clean notebook with a small hand-drawn butterfly sketch in ink blue and a fountain pen alongside, on a pale linen surface with soft natural window light

project

Bluesky's Identity: The Antidote to Platform Aesthetics

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

article

The Case for Naming Your Brand After a Person

A Volvo EX90 parked in a pale minimal architectural setting

article

The Quiet Satisfactory Rebrand: How Volvo Built the Most Trusted Visual Identity in Automotive

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

article

The Tropicana Rebrand: A $35M Lesson in Brand Equity

article

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

Seven specimen typefaces displayed as large letterforms on a neutral studio backdrop, arranged as an editorial design exhibit

ranking

7 Typefaces That Defined Brand Identity in the 2020s

Bake booth & Character design — Little mak

project

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

A modern laptop displaying Arc Browser's sidebar UI with color-coded tabs, shot at oblique angle with warm desk-lamp light and a notebook and ceramic mug in soft focus

project

Arc Browser's Identity: The Browser as Object, Not Tool

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

article

Brand of the Month: Aesop: How Restraint Became a Brand Signature

article

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

guide

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

A typographic specimen showing a clean humanist sans-serif at multiple weights and optical sizes on an off-white background, like a type foundry catalog page

article

How Apple's San Francisco Built the Modern OS Visual Standard

ranking

Rebrand Before & After: 15 Identity Refreshes Analyzed

A host preparing a bed inside an Airbnb stay

project

Airbnb's Bélo, a Decade Later: The Case for Brand Durability

Raylo packaging boxes in soft pink carrying the two-colour switch pattern in pop blue

project

The square Raylo removes from its R comes back as a full stop

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

ranking

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

Jaguar Type 00 concept in French Ultramarine seen from the rear three quarter

article

Jaguar's Identity Reset: Bold Reinvention or Brand Erosion?

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

article

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems