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Articles & work — 30 of 35

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Summer Studio: Hải Hòa's Brand Identity for a Boutique Creative Space in Adelaide

Tons of Cheese - Italian Restaurant — Sara Bautista Studio

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Tons of Cheese: Sara Bautista Studio's Identity for a Cheese-First Italian Restaurant

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River Ridge: Junyoup Bong's Brand Identity for a Seoul Business

minnao : Packaging Visual System Design — OUT OF OFFICE

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minnao: Out of Office's Scent Trail Packaging System from Taiwan

Way Lab — Caio César

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Way Lab: Caio César's Laboratory-Inspired Identity for a Fitness Apparel Brand

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Think Agency: ONY Rebrands a Dubai Agency's Evolution with a "Digital Liquid" System

Postales ilustradas del packaging I AM ITALIANO extendidas sobre una mesa

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I AM ITALIANO: Happycentro Turns Chocolate Packaging into Collectible Postcards

Maleela Rise stationery in green and cream laid out in a grid

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Maleela Rise: Pop & Pac Studio's Property Identity Balances Nostalgia and Vitality

Tarjeta de Orthofer sobre un lecho de semillas de calabaza

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Orthofer: Lukas Diemling's Flexible Pumpkin Identity for an Austrian Oil Producer

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What 'Brand World' Actually Means

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Darkfin Labs: LYM Design Studio's Identity and Packaging for a Conceptual Skincare Brand

COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos

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COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

Bake booth & Character design — Little mak

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Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

A modern laptop displaying Arc Browser's sidebar UI with color-coded tabs, shot at oblique angle with warm desk-lamp light and a notebook and ceramic mug in soft focus

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Arc Browser's Identity: The Browser as Object, Not Tool

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Totême Cult Brand: How Minimalism Builds Belonging

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"Brand System" vs "Brand Identity": The Distinction That Costs Millions

A host preparing a bed inside an Airbnb stay

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Airbnb's Bélo, a Decade Later: The Case for Brand Durability

A physical book, notebook, and pen on a pale neutral surface — researcher's desk aesthetic with soft natural window light, warm monochrome palette evoking academic restraint

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Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

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The Minimum Viable Brand Is Dying, and Good

…photography-plus-geometric-illustration default is dying. Brands that invest in a proprietary photographic language (specific photographers, specific treatment, specific subject vocabulary) differentiate…

A developer workspace at night with a monitor showing a monochrome dashboard, a mechanical keyboard, a small plant, warm desk-lamp pooling light over black surfaces

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The Vercel Aesthetic: Why Every Dev Tool Looks Like This Now

Dailyshot — BAT ‎

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Dailyshot: BAT's Rebrand for a Korean Liquor Commerce Platform

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Notion's Identity System: When a Productivity Tool Becomes a Design Statement

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5 Brand Guidelines That Are Actually Worth Reading

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25 Brand Guidelines Examples Worth Studying in 2026

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Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

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Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

…Times Magazine Gail Bichler's direction has extended the Times' appetite for dramatic photographic covers into the feature wells. The recent redesign introduced typographic elements that…

Close-up of serif letterforms from a luxury fashion logotype, showing fine hairline strokes and high-contrast type detailing

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The Typography of Luxury: Why Serifs Still Rule High Fashion

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The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

Close-up of large display typography with visible counter spaces and letterform spacing, shot as a typographic specimen

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Designer's Toolkit #2: Optical Kerning for Display Type

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Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…team built a visual identity around millennial pink, a clean sans-serif logo, and a photographic style that felt like a friend's Instagram feed rather than a department store counter…