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Articles & work — 30 of 46

Way Lab is a fitness apparel brand that merges performance, technology, and well-being through an experimental and premium positioning. Inspired by the universe of laboratories…

…convenience. Erewhon competes on identity. You're not buying food. You're buying membership in a wellness-forward, aesthetically conscious, economically unbothered tribe. The Collab Machine…

…designed to clearly communicate the brand’s values, resulting in a strong, recognizable, and well-positioned visual system. The final identity is solid, versatile, and ready to strengthen…

…approach would be two sub-brands. Triangle instead found a single positioning, sleep-adjacent wellness, that holds both categories under one identity without either feeling like the dominant…

…dozens of iterations. This impression is, of course, a lie. But it is an extraordinarily well-designed lie. Start with the typography. Oatly uses a custom typeface that blends hand…

…the emo teenager whose withering indifference mirrors every disengaged student; Eddy, the well-meaning but hapless father; Junior, his cheeky son; Bea, the structured overachiever. These…

…16 pixels in an app icon and at four meters tall on a billboard. Wordmarks rarely do both well; a logotype optimized for a billboard becomes illegible at favicon scale, and a logotype…

…targeted strains for everyday balance. Looking for a premium brand identity for a beauty, wellness, or lifestyle brand? Book a 20-min intro call

…low letter-spacing, dense columns. Reading Linear's documentation feels like reading a well-kerned terminal. That's the intended experience. The identity's restraint is not minimalism…

…productivity SaaS, the interchangeable logotypes, the stock photography of people collaborating in well-lit offices: they were genuinely different. They were the thing you remembered. The design…

…Movement period. ❈ Delivery note 120-122E, 22-25N The concept comes from Chiang Wei-shui's well-known essay "Clinical Lecture," which prescribes a nutritional therapy of knowledge to treat…

…to spot cliché. "Motion identity" is, by 2026, a cliché. What Think Agency's rebrand does well is ground the motion in a structural argument about their business, from mobile-only to…

…Indie Brands Under Corporate Ownership Mailchimp's story is not unique. It fits into a well-documented pattern in which distinctive, personality-driven brands get absorbed into corporate…

…project with luxury finishes. The guest experience is pleasant, but it is interchangeable. Any well-designed hotel with similar amenities delivers the same thing. The Webster is the case…

…brands. The categories with the most brand pressure produce the best brand documents. --- A well-made brand guideline is one of the most useful publicly-available teaching artifacts a designer…

…single room of their home. If that's true, the browser should reward long dwelling the way well-designed furniture does: through warmth, patina, and considered material choices. A chair…

…consequential effects are only now becoming visible: not in the technology itself, which is well-established, but in the way it is reshaping how organisations think about brand identity…

…routinely fail to capture. When consumers are shown a new design in a controlled setting (well-lit, centred, with their full attention) they evaluate it as a design. They notice the clean…

…decision balanced personality with clarity, creating a system that could perform equally well across digital storefronts, retail imagery, and physical packaging. PERFECTLY FORMED, DISTINCTLY…

…confident but not too confident. The deliverables varied in quality but not in kind. A well-executed version of the template looked polished. A poorly executed version looked generic…

…visible "moments" (the lid lift, the ribbon pull, the tissue reveal) that photograph and film well. Brand marks must be positioned where they'll be visible in the overhead-shot framing that…

…members' club. Not a hotel lounge with a velvet rope. A standalone membership concept with wellness programming, cultural events, co-working, and community, designed to generate recurring…

…Manager - Sakshi Gandhi The Challenges Drinks built for Gen Z tend to either lecture about wellness or perform "fun" so hard it reads as trying too hard. Uncanned's audience can spot both…

…of it. This is Tokyo train station design at its most characteristic: infrastructure so well-considered that it becomes invisible. And for anyone who works in design (whether in brand…

…geometric mark that functions at app-icon scale and on automotive badging alike. Both are well-drawn. The monogram is the stronger asset: it will age. The "Device" mark. A separate mark…

Brands — 1

Hättke

Korean skincare-bedding brand — beauty, wellness, and sleep.