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COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

Packaging design for COLE'D, Cole Palmer's premium ice line, a multi-year partnership between Cole Palmer…

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Airbnb's Bélo, a Decade Later: The Case for Brand Durability

In July 2014, Airbnb unveiled a new brand identity developed with London studio DesignStudio. The centerpiece was the Bélo: a looped symbol meant to evoke people, places, love,…

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Linear's Brand System: Speed as a Visual Language

…they write headlines with "blazing" and "lightning" and "10x." Then you log into the product and it takes four seconds to render a page. Linear is the opposite. The brand barely mentions…

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Arc Browser's Identity: The Browser as Object, Not Tool

…You don't admire your browser. You use it. Arc broke the rule. The Browser Company's product, released in beta in 2022 and to general audiences in 2023, is the first browser since…

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Freedom Finance Bank Card Series: Renua's 3D Motion System for a Banking Portfolio

A 3D motion design system for Freedom Finance Bank’s banking card portfolio. Through material exploration…

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Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

…pumps: a form factor so standardized that brand differentiation falls entirely to graphic design on the label. Sundae's jellybean shape breaks the category's form consensus without sacrificing…

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minnao: Out of Office's Scent Trail Packaging System from Taiwan

minnao : Packaging Visual System Design AD:Liang Chu Ching Chang Ying Sin D:Liang Chu Ching P:Lee Tsung Yu – product minnao…

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EPHEM: Didi Brand Atelier's Identity for a Minimalist Skincare Brand

…visual system is based on strict typography, neutral color logic, and modular structure. Design decisions avoid decoration and focus on clarity, balance, and repeatability across all…

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Gaoyejia Steamed Cat Food: DXD Studio's Packaging Built on One Character

…range. Beyond brand character and memorability, we wanted the packaging to show what the product does as clearly as possible, so that anyone can see at a glance what makes it special.…

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Sorbet d'Amour: Tuman Studio's Packaging for a French Glacier Founded in 1935

…expressive, shelf-confident, without losing the soul of what the brand has always been. We designed the graphic language for a new product line: flavor-specific color worlds built from abstract…

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OriginBiotics: Owlsome Studio's Branding and Packaging for a Probiotic Supplement

…scientific roots while keeping things clean and accessible. A deep green palette anchors the design, supported by minimal typography and straightforward iconography that communicates real…

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RESER: A Visual Identity Built on Subtraction for a Skin-Balance Skincare Brand

…when we were at our most beautiful, hoping to return to that version of ourselves. Yet no product can truly turn back the clock on our skin. So what does our skin truly need? RESER focuses…

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Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

…Form Working closely with Bloq.it’s marketing team allowed us to deeply understand the product and push the boundaries on its intricacy, into a straightforward narrative. Following…