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Articles & work — 30 of 66

Vertical index of 50 abstract geometric marks in gold, ink-black, and cream — ceremonial awards-annual composition

article

Introducing the WLD 50: The Annual Ranking of Brand Identity's Most Culturally Significant Work

Logotipo Hattke repetido en degradado junto a una bolsa de packaging

project

Hättke: Triangle Studio's Identity for a Skincare Bedding Brand

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Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

guide

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

Nike's swoosh on a contemporary athletic context — running track or training field — shot in golden-hour light, documentary athletic editorial

article

Just Do It Is 35 Years Old. Here's Why It Still Works.

Freedom Finance Bank — Card Series — Renua | Renua.one

project

Freedom Finance Bank Card Series: Renua's 3D Motion System for a Banking Portfolio

…Finance Bank’s banking card portfolio. Through material exploration, lighting, and precise animation, each banking tier was shaped into a distinct yet cohesive visual system – reinforcing…

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Gaoyejia Steamed Cat Food: DXD Studio's Packaging Built on One Character

Marvão | Herbal Tea — Elisa Tapia de Andrés

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Marvão: Elisa Tapia de Andrés's Packaging for an Alentejo Herbal Tea

Raylo packaging boxes in soft pink carrying the two-colour switch pattern in pop blue

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The square Raylo removes from its R comes back as a full stop

project

Sillage: Sonya Shekhanova's 3D Motion Film for a Perfume

Sundae body mist bottles in jellybean forms with fruit suspended above them

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Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

Bloq.it ● Smart Lockers Director's Cut — Depth Of Field

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Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

…Video Client: Bloq.it Direction: Depth of Field Design: Afonso Amaro, Pedro Custódio Animation: Afonso Amaro, Pedro Custódio Post Production: Afonso Amaro Sound Design: Dsorderless

project

Air France's Identity Reset: Heritage Without Nostalgia

article

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

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Think Agency: ONY Rebrands a Dubai Agency's Evolution with a "Digital Liquid" System

project

Ants Coffee: Tuman Studio's Self-Organizing Identity for a Brooklyn Café

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True Keys: Pao Bassol's Illustrations and GIFs for a Real Estate Brand

article

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

Seven specimen typefaces displayed as large letterforms on a neutral studio backdrop, arranged as an editorial design exhibit

ranking

7 Typefaces That Defined Brand Identity in the 2020s

A hand holding a yellow workwear garment with the Mas label stitched into the seam

project

Mas Uniformes: Zoo Studio's 75th-Anniversary Identity for a Spanish Workwear Shop

article

The Minimum Viable Brand Is Dying, and Good

A lineup of modernist airline liveries — Air France, Lufthansa, ITA Airways, Japan Airlines — seen from a runway perspective, documentary aviation editorial photography

article

Airline Redesigns: Who's Getting It Right

article

Erewhon: How a Grocery Store Became a Status Symbol

article

How Pentagram Has Stayed Relevant for 50 Years Without a Brand Campaign

project

Alima Studio: KWIBA's Identity for an Observation-Led Architecture Practice

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MasterLock Elite Series: MNML's Industrial Design for a Modern Padlock Line

minnao : Packaging Visual System Design — OUT OF OFFICE

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minnao: Out of Office's Scent Trail Packaging System from Taiwan

A physical book, notebook, and pen on a pale neutral surface — researcher's desk aesthetic with soft natural window light, warm monochrome palette evoking academic restraint

project

Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

…number of visual clichés you would expect from an AI company. The neural-network particle animation. The "AI" rendered in a glitch typeface with a holographic gradient. The hero video of…

article

Wellness Brands Are Becoming Architecture Firms

project

Purpose Talent: Studio Morfar's Jazz-Inspired Rebrand for a New York Consultancy

…Director & Designer — Torsten Power Copywriter & Strategist — Victor Janhagan Illustrator & Animator — Con McHugh Designer — Oliver Scully UI Designer & Developer — The First The Last…

Studios — 1

Anthropic

AI safety company building Claude. Quiet, research-first visual identity.

Categories — 1

AI Design