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Articles & work — 28

…of control, while soft accent colors guide product differentiation within the line. Packaging, layout, and communication follow a system approach — consistent, scalable, and easy to…

…Why the Aesthetic Worked Millennial pink. Clean, minimal product design. UGC-friendly packaging. Every visual choice was optimised for shareability before "designed for Instagram" was…

…Aesop store today and you won't notice a difference. The typography is the same. The packaging hasn't changed. The store associates still talk about ingredients like sommeliers talk…

Melbourne's Jo Cutri Studio extended the Sundae brand into body mists in 2026 with a packaging solution that turns the bottle form itself into the brand's primary asset. The system…

…continues under the creative leadership that shapes everything from retail environments to packaging to keynote staging. The pattern is clear even when the titles vary. Companies that compete…

…brand-in-a-box services, companies that offered logo, colour palette, typography, and packaging design as a bundled product, often driven by questionnaires and AI-assisted generation…

…alongside the shampoo. The earliest Aesop products were formulated for his salon clients, packaged in the amber glass bottles that remain the brand's most recognisable visual element nearly…

…human interaction with a visual interface. Stripe bet that taste would compound: that a beautiful product would attract better developers, who would build better integrations, which would…

…brand weight than a wordmark, and investing accordingly. 19. Oatly Distinguishing move: Packaging-as-editorial. Hand-drawn marks, dense first-person copy, cream background. Steal: the…

…consumer goods deliberately pushes toward richness, texture, and personality. Their recent packaging and identity projects have demonstrated that "distinctive" and "systematic" aren't opposites…

…"We need a new brand identity." The studio accepts the project. Six months later, a beautiful final deliverable ships: logo, color palette, typography, photography guidelines, tone…

…succeeded Slimane and the brand identity was further refined, the serif presence endured in packaging, store architecture, and editorial typography. The lesson was clear: you can strip a fashion…

…unified corporate visual identity didn't exist. Companies had logos, certainly. They had packaging and signage. But the idea that every visual touchpoint of a corporation, from the letterhead…

Studios — 1

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Sundae

Australian vegan / cruelty-free body care brand. Playful Y2K-inflected packaging.